In Episode 15, we dissect into Yeti’s business & marketing strategy – The company was founded in 2006 by 2 brothers Roy & Ryan Seiders but really started to get noticed in 2011 when sales hit $29 million — Now they are worth over a billion dollars & have a cult following.
In Episode 14, we dissect into Super Coffee’s business & marketing strategy – The company was started in 2015 by Jordan DeCicco where he wanted to create a healthy coffee alternative that was low in calories, zero sugar, and also made with organic ingredients. Within 5 yrs, the company is now valued over $200 mil. Let’s dive into some of their tactics that helped them grow to where they are today.
In Episode 12, we dissect into Mirror’s business & marketing strategy – Their product which resembles a full-length mirror bringing an interactive fitness class right to your home such as yoga, pilates, cardio, strength, and boxing. They were recently acquired by Lululemon for $500 million dollars. Let’s discuss how Brynn Putnam positioned her company to get acquired within 2 years.
In Episode #5, we dissect into Gymshark’s business & marketing strategy that was founded in June 2012 by Ben Francis (a 19-year-old teenager at that time). The business focused on gym sportswear that was comfortable and fitted. By focusing on a specific niche, Ben was able to differentiate from its competitors like Nike, Under Armour, and so forth because he wasn’t making athletic gear just for everyone – it was more geared towards fitness enthusiasts.
In Episode #4, we dissect into Pura Vida’s business & marketing strategy that was started in 2010 by Paul Goodman & Griffin Thall. In 2015, they sold their company to Vera Bradley for ~$130 million dollars. How did a business selling bracelets become so successful? Let’s discuss some of their successful marketing tactics.
In Episode #3, we dissect into Quest Nutrition’s growth strategy that you can take away & implement into your business. The 3 founders started in 2010 & bootstrapped their business until 2015 when they cut a deal with a private equity firm. The deal valued the company at about $900 mil.
In Episode #2, we dissect into Casper, a 2014 online mattress start-up that revolutionized its industry.
In episode #01, we dissect into Fashion Nova, a Fashion e-Commerce brand that revolutionized the clothing industry.
In Episode 11, we dissect into MVMT’s business & marketing strategy – The company started in 2013 with the mission of designing & selling a stylish, minimalistic watches at an affordable price.
In Episode 10, we discuss multiple ways on how you can raise money for your eCommerce business. Matthew Skopak will be sharing his expertise on this topic since he’s been well-versed & experienced on this topic.
In Episode 9, we dissect into FabFitFun’s business & marketing strategy – The company started in 2010 as an online magazine, similar to SELF Magazine, Cosmopolitan, & Pure Wow with 3 Co-Founders backing it up.
In Episode 8, we dissect into White Claw’s business & marketing strategy – Launched in 2016, White Claw disrupted the hard seltzer market (~60% of the Market Share was controlled by White Claw). Let’s dig into some of their marketing & business strategies that led them towards their success.
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