Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode #2, we dissect into Casper, a 2014 online mattress start-up that revolutionized its industry.
1:00 – Reinvent Buying Experience
2:57 – “Top Line Sales Are Deceiving”
7:46 – Watch Your ROAS key metric when running FB Ads
9:14 – Display All Your Reviews On Your Website & Social Feeds
13:00 – Your Business Strategy Needs To Make Sense To The Product You Sell
15:08 – Add As Much Helpful Guides As Possible
18:05 – Think Outside The Box To Increase Value of Purchase
19:28 – Make People Into Affiliates
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting
ABOUT SEAN AZARI:
In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.
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