Archives: Episodes

Episode 61: PopSockets: Marketing Secret Sauce That Led Them To $1 Billion in Sales

eadphones around his cell phone without it being an issue. His simple idea led to a successful Kickstarter campaign in 2012, which rocketed the company out of his garage and into the mainstream. Today, the brand generates over a billion dollars in sales through its unique sales & marketing strategies that we will dive into this episode.

Episode 59: Sleazy eCommerce Growth Hacks That Work: Blissy’s Secrets

In episode 59, we dive into the strategy behind Blissy’s eCommerce growth hacks—the taboo stuff that actually work.

Episode 58: Grow Your Supplement Brand in 2022: Seed’s Top Marketing Strategies

In Episode 54, we dissect CALM’s business & marketing strategy – Founded in 2012 by Alex Tew and Michael Acton Smith, these founders leveraged their skillsets to brand an app that made it #1 on the App Store. As of May 2021, they estimated to about 2 mil subscribers & 4 mil downloads (Which means they average to about 140mil a year just on Subscriptions!!). Whether you’re building an app or eCommerce business, Calm strategies is something that we should all take note of.

Episode 56: Every Entrepreneur Can Learn From S’well’s Success: 6 Takeaways

In Episode 54, we dissect CALM’s business & marketing strategy – Founded in 2012 by Alex Tew and Michael Acton Smith, these founders leveraged their skillsets to brand an app that made it #1 on the App Store. As of May 2021, they estimated to about 2 mil subscribers & 4 mil downloads (Which means they average to about 140mil a year just on Subscriptions!!). Whether you’re building an app or eCommerce business, Calm strategies is something that we should all take note of.

Episode 55: DUDE Wipes: How Sitting On The Toilet Originated A $50 Million Dollar Business

In Episode 54, we dissect CALM’s business & marketing strategy – Founded in 2012 by Alex Tew and Michael Acton Smith, these founders leveraged their skillsets to brand an app that made it #1 on the App Store. As of May 2021, they estimated to about 2 mil subscribers & 4 mil downloads (Which means they average to about 140mil a year just on Subscriptions!!). Whether you’re building an app or eCommerce business, Calm strategies is something that we should all take note of.

Episode 54: Discover Calm’s Billion Dollar Strategy: 7 Takeaways

In Episode 54, we dissect CALM’s business & marketing strategy – Founded in 2012 by Alex Tew and Michael Acton Smith, these founders leveraged their skillsets to brand an app that made it #1 on the App Store. As of May 2021, they estimated to about 2 mil subscribers & 4 mil downloads (Which means they average to about 140mil a year just on Subscriptions!!). Whether you’re building an app or eCommerce business, Calm strategies is something that we should all take note of.

Episode 53: NFT Ideas For Your eCommerce Business

In episode 53, we discuss everything from crowdfunding to loyalty programs, accessibility, etc.

Episode 52: Top 6 eCommerce Marketing Tips Executed By Athletic Greens

In Episode 52, we dissect Athletic Greens business & marketing strategy – They are a “green powder” healthy drink that started in 2009 & has prevailed in their industry. We took 6 of their best ecommerce strategies that you can implement to help you mitigate the rise of ad cost & increase your ROI.

Episode 51: Liquid I.V. Marketing Hacks: Tips On Mitigating The Rise Of Ad Cost

In Episode 51, we dissect Liquid I.V.’s business & marketing strategy — Liquid I.V. is a thirst-quenching brand best known for its flavorful, travel-friendly electrolyte drink powder. It was founded in 2012 by Brandin Cohen & acquired by Unilever (UK-Based Consumer Goods Company) in 2020. The brand continuously uses growth hacks & strategic lead capturing methods that we can all learn & take away from. Enjoy the episode!

Episode 49: Scaling An eCommerce Business: IKONICK’s Growth Strategy

In Episode 49, we dissect Ikonick’s business & marketing strategy – Founded in 2017 by Jeff Cole and Mark Mastrandrea, is an online company that sells canvas prints of artists’ images. By landing strong partnerships & leveraging growth tactics on Social Media, they were able to scale their business into well over 8 figures.

Episode 50: Learn From Kim Kardashian: SKIMS 1.6 Billion Dollar Success

In Episode 50, we dissect SKIM’s business & marketing strategy – Skim’s is an inclusive shapewear brand designed for all types of women. The company was founded in 2018 by Kim Kardashian and ever since her launch she has hired top of the line experts to help strengthen her eCommerce brand to where it is now. The company is now valued over 1.6 billion dollars. Regardless of her cult following, her approach to building her eCommerce brand is something we can all learn from especially since she has the finances to hire the right team to help grow her business.

Episode 47: How Casely Made Over $23mil Selling Phone Cases Online: 6 Takeaways

In Episode 47, we dissect Casely’s business & marketing strategy – Casely was founded in 2017 by Mark & Emily Stalling. They created the 1st phone case subscription box when they launched & it is now ranked the 17th fastest-growing private company in America with over 23 mil in sales for 2020. We took away 6 tactics that helped this company succeed so that you can implement a similar strategy to your business.

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