Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 11, we dissect into MVMT’s business & marketing strategy – The company started in 2013 with the mission of designing & selling a stylish, minimalistic watches at an affordable price. This model wasn’t anything new, but it wasn’t properly introduced online at scale until co-founders Jake Kassan and Kramer LaPlante introduced it across the digital world. With aggressive marketing & business tactics, they became one of the world’s fasters growing watch brands & generating over $90mil in revenue within 5 yrs.
Timestamps:
2:06 – How MVMT Uses A Referral Program To Attract New Customers & Reduce Their Marketing Costs
4:30 – MVMT Using High-Quality Lifestyle Images To Help The Customer Visualize How Their Product Will Look On Themselves
5:58 – Leveraging Influencer’s Creatives For Your Own Catalogue
7:05 – MVMT Utilized A Crowdfunding Platform To Help Raise Money For Their Business Without Giving Up Equity. Learn their strategic approach using Indiegogo.
10:10 – Building A Strong Tribe Will Lead To More Sales
12:30 – Why You Should Create A Best Sellers Section On Your Website
14:57 –Create Long-Term Partnerships With Influencers Rather Than A Pay To Play Strategy
16:45 – Increase Your AOV (Average Order Value) By Implementing A Bounce-Back Strategy
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting
ABOUT SEAN AZARI:
In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.
Connect with Sean:
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