Archives: Episodes

Episode 27: How Venus Et Fleur Used Personalization & The Power of Instagram To Build A Multi-Million Dollar Business

In Episode 27, we dissect into Venus Et Fleur’s business & marketing strategy – Venus Et Fleur, now considered one of the worlds leading provider in eternity roses (Roses that can last for over a year) was founded in 2015 by Seema Bansal & Sunny Chadha.

Episode 26: Using Alibaba To Source Products & Build Out A 7 Figure Business: Luxy Hair Growth Takeaways

In Episode 26, we dissect into Luxy Hair’s business & marketing strategy – The husband-and-wife (Alex Ikonn & Mimi) team started out by buying $20,000 worth of hair extensions on Alibaba, after discovering that they couldn’t find the hair extensions they wanted. Learn how this brand uses a content-first strategy to generate a 7 figure business annually.

Episode 28: 6 Best Strategies To Increase Holiday Sales

In episode 28, we discuss some of the best strategies we seen implemented for eCommerce Holiday Sales. A lot of these strategies were studied during Black Friday & Cyber Monday 2020, but this is something that can be implemented across all holidays to maximize sales.

Episode 18: 6 Best Growth Hacking Strategies You Can Learn From AllBirds

In Episode 18, we dissect into Allbird’s business & marketing strategy – Founded in 2016, Allbirds sells eco friendly minimalist shoes. It created its own category within the sneaker industry & sold over a million units within 2 yrs since its launch. They are valued over a billion dollars & the majority of their sales are from word of mouth.

Episode 16: What You Can Learn About Whoop’s Marketing Strategy

In Episode 16, we dissect into Whoop’s business & marketing strategy – Whoop is a fitness tracker that was initially developed for elite athletes, to help monitor stats such as workout intensity, recovery time, and sleep performance.

Episode 15: A Billion Dollar Cult Brand: Yeti Branding Strategies

n Episode 15, we dissect into Yeti’s business & marketing strategy – The company was founded in 2006 by 2 brothers Roy & Ryan Seiders but really started to get noticed in 2011 when sales hit $29 million.

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