Archives: Episodes

Episode 48: Make Your Brand Stand Out On Social Media: Poppi’s Growth Strategy

In Episode 48, we dissect Poppi’s business & marketing strategy – Poppi is a prebiotic healthy soda designed to keep your gut in check. Founded by a married couple in March 2020 (originally 2018 but they rebranded in 2020 into a new name), is now being sold to over 7,500 retail locations within 1 year. They landed their first large investment after Shark Tank and their investor, Rohan Oza, has helped shaped their overall branding strategy.

Episode 46: How To Promote A Boring Product Successfully: Liquid Death’s Strategy Revealed

In Episode 46, we dissect Liquid Death’s business & marketing strategy – They took a boring ass product, water, and made it freaking awesome all through staying focused on a specific market and going heavy on their branding—completely opposite of aspirational health and wellness brands. With over 145,000 Customers & over $34million dollars raised to date, we dove into some of Liquid Death’s best tactics & principles that helped them succeed.

Episode 45: Oh Polly Marketing Secrets: How To Start A Fast Fashion D2C Brand Today

In Episode 45, we dissect Oh Polly’s business & marketing strategy – Oh Polly is a popular UK Based womenswear label that was launched in 2013 by Claire Henderson. Within 12 months after launch, they generated ~£2m in sales. E-Commerce Fashion Tycoons like Oh Polly, Fashion Nova, & Pretty Little Thing have really disrupted the fashion industry within the last few years and their marketing strategies are something we should all take note of. They all understand the importance of social media marketing and all of their strategies apply to almost every eCommerce business.

Episode 44: 4 Great Examples of eCommerce Brands with Strong Cart Pages

Episode 44, we discuss some of our favorite shopping cart pages that we seen thus far & what we like about them.

Episode 43: How Manscaped Built A Strong Brand Affinity: 7 Business Strategies

In Episode 43, we dissect Manscaped business & marketing strategy – The company was founded in 2017 by Paul Tran & is a brand dedicated to men’s below-the-waist grooming and hygiene. They built a strong brand affinity through their marketing efforts. By implementing humour into their marketing strategy, they made it more conversational for men to discuss topics that they didn’t feel comfortable talking about before. With over 2 million men using their products, this company is worth studying & referencing when you’re thinking about your next business move.

Episode 42: TRUFF Hot Sauce Viral Success: 6 Direct-To-Consumer Tactics You Can Learn

In Episode 42, we dissect TRUFF’s business & marketing strategy –Nick Guillen and Nick Ajluni founded TRUFF in 2017 & wanted to create a Direct-To-Consumer luxury hot sauce brand. When they started, there weren’t any other prominent D2C Hot Sauce brands. Majority of the big sauces were B2B, hence they went through large retailers in order to get distributed. These guys wanted to create a full on brand, which they did. In 2020, they generated over 20 mil in revenue. We took a deep dive into some of their strategies that you can take away.

Episode 41: Goli Nutrition’s Growth Secret: Create The Best Brand Ambassador Program & It Will Do The Marketing For You

Episode 41, we dissect Goli Nutrition’s business & marketing strategy – Goli, was founded in late 2019 by Michael Bitensky & within a year this business generated over $30mil in sales with just 1 product. If you think this guy created some crazy expensive website/platform, think again. While we were diving in, we were even shocked at how basic the brand’s website was (as of 7/16/2021). However, due to the product’s ability to solve a problem (avoiding the awful taste of Apple Cider Vinegar) but still reaping the benefits w/ their product + their marketing they were able to excel early on. Listen in to learn Goli’s marketing & business efforts to dominate its market.

Episode 40: Ghost Nutrition’s Proven Success On Building Brand Equity: 7 Takeaways

In Episode 40, we dissect Ghost Nutrition’s business & marketing strategy – This Company Proved That You Can Introduce A Product Into A Heavily Saturated Market By Focusing On Building Brand Equity. It was started in 2016 by 2 Entrepreneurs, Ryan Hughes & Daniel Laurenco. & they are projected to generated 50 mil in sales by the end of 2021. Listen in to see what we learned about their marketing & business tactics.

Episode 39: How To Go Viral With Your eCommerce Brand: 6 Growth Tactics By Bite Toothpaste

In Episode 39, we dissect Bite Toothpaste’s business & marketing strategy – This company launched in 2018 by Lindsay McCormick with just $6,000 in capital. After developing her product (in her living room), media publications reached out to her to create a video using some of her videos & narrating the product’s storyline. This video reached millions of people and dramatically helped increase her sales. We outline some of Bite’s marketing strategies that you can takeaway for your business

Episode 38: How SmartSweets Became a $400 Million Dollar Business in 4 Years

In Episode 38, we dissect SmartSweets business & marketing strategy – Tara Bosch founded this company in 2016 when she was 21 years old & is one of the fastest-growing brands in the non-chocolate category across Canada & US. Last year, the company was acquired by TPG Growth for $360 Million. Her marketing & business efforts is quite impressive and something we can all learn from as we dive deeper into her business within this episode.

Episode 37: How FEAT Clothing is Positioning Itself In Becoming The Next Lululemon

In Episode 37, we dissect FEAT (formerly known as FEAT Socks) business & marketing strategy – Founded in 2015 by 2 college kids are now claiming to be the next Lululemon. Their marketing efforts have helped them reach 10 mil in sales in 2020 & in this episode, we dissect into some of their growth & marketing tactics.

Episode 36: 6 Successful D2C Growth Tactics Executed By MADE.COM

In Episode 36, we dissect MADE’s business & marketing strategy – Launched in 2010, Made.com is one of the leading direct-to-consumer furniture brands in Europe/UK. Made.com was able to successfully tap into this industry due to a launching a D2C furniture business in an area that wasn’t being served. The majority of the competitors were US established (In the Direct To Consumer World). They were also able to provide their customers with affordable high-quality furniture by cutting out the middlemen. These are some of the most important characteristics we notice with every company. In this episode, we dive into some of the marketing strategies that help them stay relevant and innovative with today’s market.

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