Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 8, we dissect into White Claw’s business & marketing strategy – Launched in 2016, White Claw disrupted the hard seltzer market (~60% of the Market Share was controlled by White Claw). Let’s dig into some of their marketing & business strategies that led them towards their success.
Timestamps:
1:30 – Identify & Evolve with Industry Trends
3:40 – Real-life Example of How We Implemented Trends into Sweetberry (Fast-Casual Restaurant)
4:35 – Keep Your Ads Relevant Based On The Current Environment [This will lower your CPA]
6:54 – Design Your Product With Your Targeted Demographic in Mind
8:59 – Want Free Exposure? Design Your Products Such That They Are “Instagramable”
11:30 – How SoJo Spa Club Created a 130k square foot facility that became an Instagram sensation
13:35 – Always Test Multiple Designs
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting
ABOUT SEAN AZARI:
In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.
Connect with Sean:
