Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)
In Episode 41, we dissect Goli Nutrition’s business & marketing strategy – Goli, was founded in late 2019 by Michael Bitensky & within a year this business generated over $30mil in sales with just 1 product. If you think this guy created some crazy expensive website/platform, think again. While we were diving in, we were even shocked at how basic the brand’s website was (as of 7/16/2021). However, due to the product’s ability to solve a problem (avoiding the awful taste of Apple Cider Vinegar) but still reaping the benefits w/ their product + their marketing they were able to excel early on. Listen in to learn Goli’s marketing & business efforts to dominate its market.
Timestamps
- 1:00 Background on Goli & How They Solved A Problem
- 4:54 Repurpose User Generated Content In Social Ads To Increase Conversions
- 6:17 Unboxing Videos Are Addictive & Perform Well On YouTube
- 6:33 Build Out A Powerful & Comprehensive Affiliate Program
- 9:53 Why You Should Piggy-Back Ideas From Bigger Brands
- 10:27 Create Trending Products That Meet Your Customer Needs
- 12:39 Increase Credibility & Awareness By Implementing A Branded Hashtag Strategy
- 14:30 Dominate Your SEO Rankings When Listing Your Products On Other Marketplaces. Goli has a strong presence on large marketplaces like Google, Amazon, & Walmart.
- 17:48 Use Facebook's Brand Collab Manager To Find & Sponsor Creator's Featuring Your Product
