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How To Increase Your Instagram Following in 2022

Occasionally I get someone asking me “Sean, how can I get more followers?”

My question back is : Why should someone follow you or your brand? Are you putting out content that is either informative and/or entertaining?

Let’s assume that you’re putting out great content for the purpose of this article. Now what are the steps to bring more awareness to your page?

Host Giveaways

Excerpt Video Clip from Deep Dive Episode 4

Sample of Pura Video Instagram Giveaway Post

Hosting strategic giveaways is a growth strategy that has been working since the start of Instagram.

People love free stuff. However, you need to make sure that the giveaway is enticing enough for people to enter.

Like a $5 Starbucks Gift Card isn’t going to cut it.

Sometimes you are going to need to align your products with something that people are more familiar with and want so that they can participate in your giveaway.

I provided a more detailed explanation in my YouTube video below

Host Giveaways With Influencers

A great way to increase your “ROI” through an Influencer collaboration is to host a giveaway with them.

The influencer usually knows how to capture their audience’s attention so try to be as flexible as possible when you’re providing your guidelines.

Since they already have an audience, it would be a great way to plan a giveaway with an influencer so that you can lure some of their audience into following your account.

Learn How Pura Vida Bracelets Grew Their Brand By Hosting Giveaways & Other Tactics in Deep Dive Into Businesses Episode 4

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Grow Your Instagram in 2021 by Hosting Giveaways

Occasionally I get someone asking me “Sean, how can I get more followers?”

My question back is : Why should someone follow you or your brand? Are you putting out content that is either informative and/or entertaining?

Let’s assume that you’re putting out great content for the purpose of this article. Now what are the steps to bring more awareness to your page?

Testing 

Host Giveaways

Excerpt Video Clip from Deep Dive Episode 4

Sample of Pura Video Instagram Giveaway Post

Hosting strategic giveaways is a growth strategy that has been working since the start of Instagram.

People love free stuff. However, you need to make sure that the giveaway is enticing enough for people to enter.

Like a $5 Starbucks Gift Card isn’t going to cut it.

Sometimes you are going to need to align your products with something that people are more familiar with and want so that they can participate in your giveaway.

I provided a more detailed explanation in my YouTube video below.

Host Giveaways with Influencers

A great way to increase your “ROI” through an Influencer collaboration is to host a giveaway with them. 

The influencer usually knows how to capture their audience’s attention so try to be as flexible as possible when you’re providing your guidelines.

Since they already have an audience, it would be a great way to plan a giveaway with an influencer so that you can lure some of their audience into following your account.

Learn How Pura Vida Bracelets Grew Their Brand By Hosting Giveaways & Other Tactics in Deep Dive Into Businesses Episode 4

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Establish Your Brand Voice By Being Yourself

Every brand needs a voice, and there are so many people that struggle with this. So how do you establish one?

If you’re creating a brand that resonates with who you are & it’s something you believe in then the answer is by being yourself.

If you’re creating a brand that solves a problem for a specific demographic, then you need to reverse engineer your customer (by establishing your Buyer’s Persona) & put yourself in their shoes. How would you like to be communicated to if you were them? That’s your brand voice.

WHAT IS A BRAND VOICE?

Brand voice is the way you (as the brand) talk to your customers. 

Every time you send an email, write a copy under a post, create video, design a creative, you’re establishing your brand voice.

In today’s world, people want to relate to the brand. Hence, how would you speak to them if you were talking to them directly vs social media. Most likely the answer is, very naturally.

You’re going to avoid all that scientific jargon that loses your average audience. That’s how you should establish your brand voice.

A great brand that does this well is Frank Body. I spoke about this in Deep Dive Into Businesses Ep 19 where Frank Body uses lingo like “Babe” or “Lets Be Frank” which is one of their popular hashtags #LetsBeFrank

If you missed this episode, listen in below. We shared a lot of great tactics from Frank Body that you can start implementing into your business today.

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