Year: 2021

Uncategorized

Grow Your Instagram in 2021 by Hosting Giveaways

Occasionally I get someone asking me “Sean, how can I get more followers?”

My question back is : Why should someone follow you or your brand? Are you putting out content that is either informative and/or entertaining?

Let’s assume that you’re putting out great content for the purpose of this article. Now what are the steps to bring more awareness to your page?

Testing 

Host Giveaways

Excerpt Video Clip from Deep Dive Episode 4

Sample of Pura Video Instagram Giveaway Post

Hosting strategic giveaways is a growth strategy that has been working since the start of Instagram.

People love free stuff. However, you need to make sure that the giveaway is enticing enough for people to enter.

Like a $5 Starbucks Gift Card isn’t going to cut it.

Sometimes you are going to need to align your products with something that people are more familiar with and want so that they can participate in your giveaway.

I provided a more detailed explanation in my YouTube video below.

Host Giveaways with Influencers

A great way to increase your “ROI” through an Influencer collaboration is to host a giveaway with them. 

The influencer usually knows how to capture their audience’s attention so try to be as flexible as possible when you’re providing your guidelines.

Since they already have an audience, it would be a great way to plan a giveaway with an influencer so that you can lure some of their audience into following your account.

Learn How Pura Vida Bracelets Grew Their Brand By Hosting Giveaways & Other Tactics in Deep Dive Into Businesses Episode 4

eCommerce Growth & Marketing Strategies

Behind Warby Parker’s Success: 6 Marketing Strategies You Can Takeaway

  • Sean Azari
  • July 12, 2021
  • Comments Off on Behind Warby Parker’s Success: 6 Marketing Strategies You Can Takeaway

Learn some key tactics on Warby Parker’s Growth & Marketing Strategies.

Uncategorized

Establish Your Brand Voice By Being Yourself

Every brand needs a voice, and there are so many people that struggle with this. So how do you establish one?

If you’re creating a brand that resonates with who you are & it’s something you believe in then the answer is by being yourself.

If you’re creating a brand that solves a problem for a specific demographic, then you need to reverse engineer your customer (by establishing your Buyer’s Persona) & put yourself in their shoes. How would you like to be communicated to if you were them? That’s your brand voice.

WHAT IS A BRAND VOICE?

Brand voice is the way you (as the brand) talk to your customers. 

Every time you send an email, write a copy under a post, create video, design a creative, you’re establishing your brand voice.

In today’s world, people want to relate to the brand. Hence, how would you speak to them if you were talking to them directly vs social media. Most likely the answer is, very naturally.

You’re going to avoid all that scientific jargon that loses your average audience. That’s how you should establish your brand voice.

A great brand that does this well is Frank Body. I spoke about this in Deep Dive Into Businesses Ep 19 where Frank Body uses lingo like “Babe” or “Lets Be Frank” which is one of their popular hashtags #LetsBeFrank

If you missed this episode, listen in below. We shared a lot of great tactics from Frank Body that you can start implementing into your business today.

eCommerce Growth & Marketing Strategies

Are Short Creatives Better for Facebook Ads?

The average human attention span is only a few seconds. That means you have a few seconds to capture your customer’s attention.⠀
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Through experience working with multiple eCommerce brands & studying some of the best brands out there, it seems a lot of creatives are quick & get right to the point. While diving into Primary’s marketing & business strategy, I took notice of their 12-15 second Facebook Ads.

Typically they are 12-15 seconds long with large text overlays (Sometimes minimalistic) that state just enough to elicit curiosity and draw you into their website.


Long-form ads work as well. It all depends on the goal, creativity, and overall strategy.

Typically they are 12-15 seconds long with large text overlays (Sometimes minimalistic) that state just enough to elicit curiosity and draw you into their website.

Sean Azari Tweet

Listen to our full episode on Primary.

eCommerce Growth & Marketing Strategies

How Away Increased It’s Brand Value By Becoming A Media Company

Away, a Direct-To-Consumer brand that was founded in 2016 created more than just a luggage company.  They built a media empire.

One of their marketing tactics that helped them disrupt a 32 billion dollar industry was by creating a standalone blog called Here.

In Deep Dive Into Businesses Podcast Episode 33, I explained how this strategy helped Away position themselves as a travel company rather than just a luggage company.

What does their blog entail & how does it help their marketing strategy?

Here, centers around creating aspirational and engaging content that focuses on the wider travel experience (and a particular lifestyle) rather than a product. They create travel guides, product recommendations, personal travel stories that peak their audiences interest — which are travelers.

By creating a standalone publication, Away now has:

  1. Created A Strategy To Boost Their Brand Awareness By Providing Value To Their Customer Persona. Away provides information that would be helpful for their audience without having them to buy a product. Indirectly this helps Away build up a stronger following & helps with their SEO. For example, if someone is looking for things to do & see in Cartagena, Columbia then they can find that material in one of their articles. Most likely the person that’s reading that article is planning to travel to Cartagena at some point which means they may need some of Away’s products (E.g. their affordable & minimalistic luggage) before heading off
  2.  Increased The Value Of Their Business. If Away decided to sell their company tomorrow, their value would be much higher since they also own a publication. In February of 2021, we saw that HubSpot acquired media startup The Hustle (an online media company) since they had a strong audience that read their newsletters & had a significant amount of traffic. Their audience aligned with HubSpot which made it appealing for them to acquire. 
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