Episode 45: Oh Polly Marketing Secrets: How To Start A Fast Fashion D2C Brand Today

Aia — Wed, 26 Jan 2022 16:20:24 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)
In Episode 45, we dissect Oh Polly’s business & marketing strategy – Oh Polly is a popular UK Based womenswear label that was launched in 2013 by Claire Henderson. Within 12 months after launch, they generated ~£2m in sales. E-Commerce Fashion Tycoons like Oh Polly, Fashion Nova, & Pretty Little Thing have really disrupted the fashion industry within the last few years and their marketing strategies are something we should all take note of. They all understand the importance of social media marketing and all of their strategies apply to almost every eCommerce business.

Timestamp:

3:17 Segmenting your largest collections into new Instagram handles. Oh Polly has numerous Instagram handles. Their main IG Handle is @OHPolly but they also created @OHPollySwim which is now @NEENASWIM, @ohpollyhelp, @shoesbyohpolly & @boandtee.

7:10 Offer student discounts.

9:42 Retarget Your Customers Using FB Ads To Join Your Loyalty Program

12:00 Incentivize All Employees through profit sharing.

14:40 Utilize the power of influencers. These are the foundations in which Oh Polly, Pretty Little Thing, Fashion Nova, and more have built their social marketing strategies around

16:20 Stay relevant with new releases that are tied to changing seasons or major events.

17:59 Post multiple giveaways a day.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES)

https://breakthrough.social

REBHORN (My eCommerce/Art Brand)

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 45: Oh Polly Marketing Secrets: How To Start A Fast Fashion D2C Brand Today appeared first on Deep Dive Into Businesses.

Episode 11: How MVMT Became The Fastest Growing Watch Brand: 6 Growth Hacks

Sean Azari — Fri, 08 Dec 2017 00:26:47 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 11, we dissect into MVMT’s business & marketing strategy – The company started in 2013 with the mission of designing & selling a stylish, minimalistic watches at an affordable price. This model wasn’t anything new, but it wasn’t properly introduced online at scale until co-founders Jake Kassan and Kramer LaPlante introduced it across the digital world. With aggressive marketing & business tactics, they became one of the world’s fasters growing watch brands & generating over $90mil in revenue within 5 yrs.

Timestamps:
2:06 – How MVMT Uses A Referral Program To Attract New Customers & Reduce Their Marketing Costs
4:30 – MVMT Using High-Quality Lifestyle Images To Help The Customer Visualize How Their Product Will Look On Themselves
5:58 – Leveraging Influencer’s Creatives For Your Own Catalogue
7:05 – MVMT Utilized A Crowdfunding Platform To Help Raise Money For Their Business Without Giving Up Equity. Learn their strategic approach using Indiegogo.
10:10 – Building A Strong Tribe Will Lead To More Sales
12:30 – Why You Should Create A Best Sellers Section On Your Website
14:57 –Create Long-Term Partnerships With Influencers Rather Than A Pay To Play Strategy
16:45 – Increase Your AOV (Average Order Value) By Implementing A Bounce-Back Strategy

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

The post Episode 11: How MVMT Became The Fastest Growing Watch Brand: 6 Growth Hacks appeared first on Deep Dive Into Businesses.

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Episode 45: Oh Polly Marketing Secrets: How To Start A Fast Fashion D2C Brand Today

Episode 11: How MVMT Became The Fastest Growing Watch Brand: 6 Growth Hacks