how to disrupt an industry Archives - Deep Dive Into Businesses

Episode 30: Spanx BILLION-DOLLAR Marketing Blueprint To Success

Sean Azari — Fri, 26 Feb 2021 03:25:27 +0000

In Episode 30, we dissect SPANX’s business & marketing strategy –

Sara Blakely launched Spanx in 2000 with just $5,000 starting capital. It was originally a women’s lingerie company that focused on creating comfortable pantyhose and other underwear for women, but in 2010 it started to expand in the male market as well. In 2012, she became the world’s youngest female self-made billionaire. We dove into some of Sara’s marketing practices so that you can apply them to your DTC brand

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Episode 14: Super Coffee: How They Became $200mil Brand in 5 Years

Sean Azari — Mon, 17 Aug 2020 18:20:59 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 14, we dissect into Super Coffee’s business & marketing strategy – The company was started in 2015 by Jordan DeCicco where he wanted to create a healthy coffee alternative that was low in calories, zero sugar, and also made with organic ingredients. Within 5 yrs, the company is now valued over $200 mil. Let’s dive into some of their tactics that helped them grow to where they are today.

Timestamps:

01:38 – The Law Of Category. Super Coffee created a niche market in which they were first in and went all in on it.
04:08 – Have a Strong Mission And Story
06:41 – Implement A Push Notification Strategy
09:36 – Be Naive To Success And Learn How To Prioritize. In this segment, we discuss when you should be delegating your tasks & also project management tools that help you stay organized with your projects.
12:20 – Start A Podcast Around Your Brand Thesis. Super Coffee has a podcast called “Positive Energy” where they interview Entrepreneurs, Leaders, Investors and so forth.
14:52 – Find Strategic Investors

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

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Episode 11: How MVMT Became The Fastest Growing Watch Brand: 6 Growth Hacks

Sean Azari — Fri, 08 Dec 2017 00:26:47 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 11, we dissect into MVMT’s business & marketing strategy – The company started in 2013 with the mission of designing & selling a stylish, minimalistic watches at an affordable price. This model wasn’t anything new, but it wasn’t properly introduced online at scale until co-founders Jake Kassan and Kramer LaPlante introduced it across the digital world. With aggressive marketing & business tactics, they became one of the world’s fasters growing watch brands & generating over $90mil in revenue within 5 yrs.

Timestamps:
2:06 – How MVMT Uses A Referral Program To Attract New Customers & Reduce Their Marketing Costs
4:30 – MVMT Using High-Quality Lifestyle Images To Help The Customer Visualize How Their Product Will Look On Themselves
5:58 – Leveraging Influencer’s Creatives For Your Own Catalogue
7:05 – MVMT Utilized A Crowdfunding Platform To Help Raise Money For Their Business Without Giving Up Equity. Learn their strategic approach using Indiegogo.
10:10 – Building A Strong Tribe Will Lead To More Sales
12:30 – Why You Should Create A Best Sellers Section On Your Website
14:57 –Create Long-Term Partnerships With Influencers Rather Than A Pay To Play Strategy
16:45 – Increase Your AOV (Average Order Value) By Implementing A Bounce-Back Strategy

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

The post Episode 11: How MVMT Became The Fastest Growing Watch Brand: 6 Growth Hacks appeared first on Deep Dive Into Businesses.