In Episode #4, we dissect into Pura Vida’s business & marketing strategy that was started in 2010 by Paul Goodman & Griffin Thall. In 2015, they sold their company to Vera Bradley for ~$130 million dollars. How did a business selling bracelets become so successful? Let’s discuss some of their successful marketing tactics.
Timestamps:
1:17 – How To Make Your Brand Cool
3:51 – Hosting Giveaways With Non-Competitive Brands To Increase Your Reach
8:23 – Don’t Go Outside Your Boundaries
10:42 – How To Increase The Value Of Your Business
14:59 – Your Creative Needs To Stand Out
17:49 – Managing Your Supply Chain
21:37 – Create A Powerful Brand Story
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting
ABOUT SEAN AZARI:
In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.
Connect with Sean:
