Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 12, we dissect into Mirror’s business & marketing strategy – Their product which resembles a full-length mirror bringing an interactive fitness class right to your home such as yoga, pilates, cardio, strength, and boxing. They were recently acquired by Lululemon for $500 million dollars. Let’s discuss how Brynn Putnam positioned her company to get acquired within 2 years.
Timestamps:
1:20 – The 40% Rule. “Don’t try to be perfect.”
3:39 – Strategic Partnerships
5:00 – Companies Like To Invest In A Brand Before Acquire Them
6:42 –Should You Hire Contractors or Full Time Employees?
8:30 – You Need A Strong Vision That Everyone In Your Company Supports Your Vision
12:27 – Immerse Yourself in Customer Service. All Mirror employees are required to do at least 2 months of customer service for new insight & different perspectives from their employees.
15:27 – Position Yourself as Gender Neutral
17:04 – Incorporate Different Revenue Streams
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting
ABOUT SEAN AZARI:
In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.
Connect with Sean:
