In Episode #5, we dissect into Gymshark’s business & marketing strategy that was founded in June 2012 by Ben Francis (a 19 year-old teenager at that time). The business focused on gym sportswear that was comfortable and fitted. By focusing on a specific niche, Ben was able to differentiate from its competitors like Nike, Under Armour and so forth because he wasn’t making athletic gear just for everyone – it was more geared towards fitness enthusiasts.
Timestamps:
2:29 – Creating Multiple Instagram Pages To Segment Your Audience
4:20 – How To Properly Leverage Each Social Media Platform
7:25 – How To Use Spotify/Podcast For Any Type of Business
8:06 – Promoting Value-Based Content To Drive More Engagement (Brand Awareness vs Sales)
10:26 – Hiring The Right People & Delegating Tasks
13:01 – Have A Powerful Storytelling Strategy
13:36 – Providing An Example of How We Used a Storytelling Strategy with Sweetberry
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting
ABOUT SEAN AZARI:
In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.
Connect with Sean:
