Episode 60: Viral Methods That Built Dr Squatch’s $100 Million Dollar Brand

May 10, 2022

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

In Episode 60, We Discuss How Dr.Squatch, a Direct-To-Consumer Men’s Soap Brand Built A $100 Million Dollar Brand.

Timestamps:

4:10 Use Quizzes To Personalize Customer Purchases

6:00 Identify When Your Customers Have The Highest Open Email Rates By Testing Out Send TImes.

7:00 How Dr Squatch Uses Humor In Their Facebook Ads Which Helps Them Stand Out & Increase Reach At A Lower Cost

9:22 Setup A Few Different Welcome Flows Depending On Where Someone Signed Up

11:11 Optimize Your Subscription Sales By Marketing The Benefits Throughout Your Website

13:23 Setup Your TIkTok Commerce Account

14:44 Dr Squatch Creates Limited Product Drops To Hype Up Exclusivity

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️ https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵️

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

Interested In Being Part of Rebhorn’s Upcoming NFT Project?

Join our discord:

https://discord.gg/DbPwbUuVeP

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS?

Shoot me an email: Sean@Breakthrough.Social #DeepDiveIntoBusinesses#BlackRifleCoffee#eCommerceStrategy

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