Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 24, we dissect Recess’s business & marketing strategy – Recess is a sparkling CBD beverage geared towards anxious, aesthetic-obsessed millennials. CBD is still a highly regulated industry & it’s not the easiest to market since there are a lot of limitations especially with Facebook & other platforms. In 2019, Recess had about 4,000 accounts nationwide and executed a strong DTC strategy with a brand-marketing first approach. In this episode, you will learn how to market yourself in a highly regulated industry by diving into Recess’s strategy.
Timestamps:
1:15 Who is Recess?
3:07 Using paid media in a highly regulated market
6:27 Using Futuristic minimal web design and branding
8:52 Leverage Collaborations To Attract Millennials
11:58 Use millennial incentives to increase brand awareness. In this segment, we discuss how Recess paid millennials via Venmo for referring new customers.
13:28 Create content that helps create data.
16:13 Focus on marketing the experience, not just the ingredient/product itself. Recess took a similar approach to Redbull in the fact that they don’t discuss the ingredient, but the feeling.
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting
ABOUT SEAN AZARI:
In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.
Connect with Sean:
