Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 23, we dissect into Bulletproof’s business & marketing strategy – Started in 2013 as a health & nutrition blog by Dave Asprey. Since then it has grown into an integrated lifestyle nutrition brand selling supplements, protein powders and bars, and “clean” coffee products featuring MCT oil at thousands of retailer locations. As of Sept 2020, Bulletproof raised 13m in capital.
Timestamps:
3:35 Bulletproof created the term bio-hacking which is a common term used today
4:46 Create multiple sign-up forms to collect data where the form is designed based on the specific landing page
8:22 Create Content That Educate Your Customer via Blogs, How-To Articles, Infographics, etc…
12:33 How Bulletproof Converts Their Instagram Followers into Email Subscribers.
15:15 Who should your first hire be?
21:22 What’s a cross-promoting strategy & how can you create one?
24:30 Don’t “Fake It Until You Make It”
26:02 Bridge the gap between passion & market growth
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting
ABOUT SEAN AZARI:
In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.
Connect with Sean:
