Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 14, we dissect into Super Coffee’s business & marketing strategy – The company was started in 2015 by Jordan DeCicco where he wanted to create a healthy coffee alternative that was low in calories, zero sugar, and also made with organic ingredients. Within 5 yrs, the company is now valued over $200 mil. Let’s dive into some of their tactics that helped them grow to where they are today.
Timestamps:
01:38 – The Law Of Category. Super Coffee created a niche market in which they were first in and went all in on it.
04:08 – Have a Strong Mission And Story
06:41 – Implement A Push Notification Strategy
09:36 – Be Naive To Success And Learn How To Prioritize. In this segment, we discuss when you should be delegating your tasks & also project management tools that help you stay organized with your projects.
12:20 – Start A Podcast Around Your Brand Thesis. Super Coffee has a podcast called “Positive Energy” where they interview Entrepreneurs, Leaders, Investors and so forth.
14:52 – Find Strategic Investors
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting
ABOUT SEAN AZARI:
In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.
Connect with Sean:
