In Episode 13, we dissect into Warby Parker’s business & marketing strategy – Warby Parker turned a non-sexy product, into a fashionable product that is valued over a billion dollars. They disrupted a monopolized industry that was dominated by Luxottica (a $28 billion company which owns majority of eye glasses & sunglasses.

Timestamps:

2:20 – Incorporate a Lifestyle Content Strategy. What is the Wearing Warby series & purpose behind it?
5:28 – Use customer service as a marketing tool
8:04 – There Winning Home Try-On Strategy & How You Can Mimic It With A Strong Guarantee Policy
10:58 – Create partnerships with companies, charities and local events
12:49 – Encourage Your Customer’s To Share On Social Media.
14:09 – Create fun, silly, relatable events to gain traffic and brand awareness