Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 32, we discuss building a process for selling high-ticketed goods or services in addition to sharing industry secrets on growing revenue with low-priced everyday consumer goods when we talk to CEO & Founder of Sweetberry & Co-Founder of Brand Swaggin.
Sweetberry Bowls is a fast-casual restaurant that sold 10 franchises averaging around 100k per location & he generated 4.2 million dollars revenue in 2019.
Desi Saran has experience selling Franchises (which we compare to a majority of highly ticketed goods that could range from $5,000+ in addition to how he separates his sales strategy to generate revenue for his everyday consumer (low-priced everyday goods).
Timestamps:
00:56 Desi Saran’s Background & His Experience Building A Sales Funnel for Highly Ticketed Items As Well As Low Priced Everyday Goods
2:29 Building A Sales Funnel for Highly Ticketed Items. Desi Saran talks about his funnel for selling Franchise Stores that cost an average of $120,000
4:30 Understanding Your Demographic When Creating Landing Pages & Ad Creatives
4:50 Facebook Lead Forms Perform Better since the form stays in 1 platform —- No Friction.
5:15 What Type Of Creative Did You Use To Generate Leads For Your Franchise Stores. In this video, we are using Franchise Stores as an example of Highly Ticketed items.
5:50 Why did a video creative perform well to help generate cold leads
6:30 Desi believes that the salesperson should also be the brand’s biggest ambassador. In his case, his VP of Franchise Sales was also a Franchise Owner of his by-end product (Sweetberry Bowls)
7:40 What other sources can you use to get highly qualified leads?
8:00 Generating Facebook Leads vs Buying Leads
8:58 Where to buy leads or how to check if your leads are legit?
9:25 Best Practices On How To Leverages Purchased Leads
9:45 Leveraging a CRM like Salesforce, Pipedrive, Hubspot, etc. & What To Use it For
10:25 What Happens To A Cold Lead Once It Enters A CRM — Desi Saran’s Flow using Pipedrive
11:20 What Should Your Top Funnel Look Like?
15:13 Recommended Tools To Build A Sales Funnel
18:05 When Should You Add A Real Sales Person…or should it be automated?
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting
ABOUT SEAN AZARI:
In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.
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