In Episode 15, we dissect into Yeti’s business & marketing strategy – The company was founded in 2006 by 2 brothers Roy & Ryan Seiders but really started to get noticed in 2011 when sales hit $29 million. They took a commoditized product “a cooler” and made it into something extremely desirable by implementing a technology that had their coolers keep ice frozen for long periods of time. In addition, their coolers were much sturdier than what the market was currently offering. Let’s dive into how these guys built the ultimate cult brand across many outdoor enthusiasts.
Timestamps:
02:56 – Start With An Outstanding Product that solves a problem
04:52 – Leverage The Right Partnership And Brand Ambassadors. Yeti has 120 brand ambassadors that tell their story through different video series’s
07:02 – Align Your Brand Persona to Match Your Customer Based
08:46 – Build a Lifestyle Content Strategy
10:50 – Strategically Leverage Old school Marketing Tactics
15:33 – Realness Goes a Long Way: We Are Living in the Age of Authenticity
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting
ABOUT SEAN AZARI:
In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.
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