Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 17, we dissect Ruggable’s business & marketing strategy – Ruggable is a home décor brand known for their “Stain Resistant, Washable Area Rugs” with a strong direct-to-consumer model. They disrupted a 15 billion dollar industry within the US by taking a traditional product & leveraging an omnichannel marketing strategy to push their patented product into the mass market. Ruggable isn’t just an average “home décor/rug” company, they are a media company. Every business can take a page out of its marketing strategy.
Timestamps:
1:00 – Ruggable’s background
3:33 – How Ruggable’s Pinterest Strategy looks like and how you can replicate it for your business
6:45 – Repurposing Content Strategically
8:08 – Align your products with professionals within your industry.
10:04 – Use Strong Thumbnails/Cover Photos When Running Videos As Your Ad Creatives
11:42 – When Creating A Company Name Or Slogan Take Into Consideration SEO Strategy
13:48 – Leverage Facebook Brand Manager When Working With Content Creators and Influencers
17:04 – Have A Strong Email Marketing Flow
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting
ABOUT SEAN AZARI:
In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.
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