Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

Episode 50, we dissect SKIM’s business & marketing strategy – Skim’s is an inclusive shapewear brand designed for all types of women. The company was founded in 2018 by Kim Kardashian and ever since her launch she has hired top of the line experts to help strengthen her eCommerce brand to where it is now. The company is now valued over 1.6 billion dollars. Regardless of her cult following, her approach to building her eCommerce brand is something we can all learn from especially since she has the finances to hire the right team to help grow her business.

Timestamps:

4:19 SKIMS works with tons of Micro-influencers to build up their brand and UGC Library. The Influencer platform they use is called GRIN.

6:50 Showcase what you’re doing behind the scenes as you’re building up your brand.

9:40 Drive Demand By Being Limited. Both Kardashian (/Jenner) sisters used the power of scarcity to drive demand for their brands.

10:54 Include Add-On Products to increase Average Order Value.

15:33 Implement MMS into your SMS Strategy (Send Images/Giphys when you’re sending our SMS Campaigns).

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES)

https://breakthrough.social

REBHORN (My eCommerce/Art Brand)

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 50: Learn From Kim Kardashian: SKIMS 1.6 Billion Dollar Success appeared first on Deep Dive Into Businesses.

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 27, we dissect into Venus Et Fleur’s business & marketing strategy – Venus Et Fleur, now considered one of the worlds leading provider in eternity roses (Roses that can last for over a year) was founded in 2015 by Seema Bansal & Sunny Chadha. Through their successful marketing & branding, they made their flowers the Louie Vuitton of roses. People from all over the world place Venus Et Fleur on their dining table, office space, etc… similar to individuals wearings Louie Vuitton shoes as a symbol of brand. We wanted to grasp some of their successful marketing strategies so that you can take away some of these and start implementing them into your business

Timestamps:
3:15 Capture Your Audience’s Birthday & Other Personalization Categories To Help You Serve Better Creatives. In this part, we discuss how Venus Et Fleur uses Customer’ data to design creatives for Birthdays, Anniversaries or any other special occasions.
5:00 Create a gift section on your site to boost sales during special events or holidays
7:21 Highlight your press release mentions in some of your creatives (especially across a cold or warm audience [which is someone that has visited or engaged with your brand but hasn’t purchased]
9:11 Separate responsibilities between your partners in your business.
13:19 Harness the power of celebrities/influencers. In this segment, we discuss how Venus Et Fleur sent customized flower arrangements to key celebrities like Cardi B, DJ Khaled, Paris Hilton, and many others. The customization included something that resonated / related to the individual
16:45 Create Limited Time Offers For Holidays With Multiple Products

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

The post Episode 27: How Venus Et Fleur Dominated The Floral Market & Built A Multi-Million Dollar Business appeared first on Deep Dive Into Businesses.