super coffee Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/super-coffee/ eCommerce Marketing, Business, & Branding Strategies Tue, 25 Jan 2022 11:31:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://i0.wp.com/deepdiveintobusinesses.com/wp-content/uploads/2020/07/cropped-favicon2.png?fit=32%2C32&ssl=1 super coffee Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/super-coffee/ 32 32 194676313 Episode 14: Super Coffee: How They Became $200mil Brand in 5 Years https://deepdiveintobusinesses.com/podcast/episode-14-super-coffee-how-they-became-200mil-brand-in-5-years/?utm_source=rss&utm_medium=rss&utm_campaign=episode-14-super-coffee-how-they-became-200mil-brand-in-5-years https://deepdiveintobusinesses.com/podcast/episode-14-super-coffee-how-they-became-200mil-brand-in-5-years/#respond Mon, 17 Aug 2020 18:20:59 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=347

In Episode 14, we dissect into Super Coffee’s business & marketing strategy – The company was started in 2015 by Jordan DeCicco where he wanted to create a healthy coffee alternative that was low in calories, zero sugar, and also made with organic ingredients. Within 5 yrs, the company is now valued over $200 mil. Let's dive into some of their tactics that helped them grow to where they are today.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 14, we dissect into Super Coffee’s business & marketing strategy – The company was started in 2015 by Jordan DeCicco where he wanted to create a healthy coffee alternative that was low in calories, zero sugar, and also made with organic ingredients. Within 5 yrs, the company is now valued over $200 mil. Let’s dive into some of their tactics that helped them grow to where they are today.

Timestamps:

01:38 – The Law Of Category. Super Coffee created a niche market in which they were first in and went all in on it.
04:08 – Have a Strong Mission And Story
06:41 – Implement A Push Notification Strategy
09:36 – Be Naive To Success And Learn How To Prioritize. In this segment, we discuss when you should be delegating your tasks & also project management tools that help you stay organized with your projects.
12:20 – Start A Podcast Around Your Brand Thesis. Super Coffee has a podcast called “Positive Energy” where they interview Entrepreneurs, Leaders, Investors and so forth.
14:52 – Find Strategic Investors

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

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