In Episode 30, we dissect SPANX’s business & marketing strategy –

Sara Blakely launched Spanx in 2000 with just $5,000 starting capital. It was originally a women’s lingerie company that focused on creating comfortable pantyhose and other underwear for women, but in 2010 it started to expand in the male market as well. In 2012, she became the world’s youngest female self-made billionaire. We dove into some of Sara’s marketing practices so that you can apply them to your DTC brand

The post Episode 30: Spanx BILLION-DOLLAR Marketing Blueprint To Success appeared first on Deep Dive Into Businesses.