Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)
In Episode 45, we dissect Oh Polly’s business & marketing strategy – Oh Polly is a popular UK Based womenswear label that was launched in 2013 by Claire Henderson. Within 12 months after launch, they generated ~£2m in sales. E-Commerce Fashion Tycoons like Oh Polly, Fashion Nova, & Pretty Little Thing have really disrupted the fashion industry within the last few years and their marketing strategies are something we should all take note of. They all understand the importance of social media marketing and all of their strategies apply to almost every eCommerce business.

Timestamp:

3:17 Segmenting your largest collections into new Instagram handles. Oh Polly has numerous Instagram handles. Their main IG Handle is @OHPolly but they also created @OHPollySwim which is now @NEENASWIM, @ohpollyhelp, @shoesbyohpolly & @boandtee.

7:10 Offer student discounts.

9:42 Retarget Your Customers Using FB Ads To Join Your Loyalty Program

12:00 Incentivize All Employees through profit sharing.

14:40 Utilize the power of influencers. These are the foundations in which Oh Polly, Pretty Little Thing, Fashion Nova, and more have built their social marketing strategies around

16:20 Stay relevant with new releases that are tied to changing seasons or major events.

17:59 Post multiple giveaways a day.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES)

https://breakthrough.social

REBHORN (My eCommerce/Art Brand)

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 45: Oh Polly Marketing Secrets: How To Start A Fast Fashion D2C Brand Today appeared first on Deep Dive Into Businesses.

In Episode 16, we dissect into Whoop’s business & marketing strategy – Whoop is a fitness tracker that was initially developed for elite athletes, to help monitor stats such as workout intensity, recovery time, and sleep performance. Now it’s accessible to everyone due to its pricing model. The band/fitness tracker is free, however, in order to use it you will need to purchase one of their offered subscription packages.

Timestamps:
3:00 Subscription Model vs Full Upfront Payment. Whoop changed their model such that they were able to make the watch more accessible (due to cost) & have a continuous revenue stream.
7:48 Whoop’s Podcast Strategy – How You Can Take Away Their Concept & Implement It Into Your Business
10:57 Offer Multiple Pricing Tiers — Tiered pricing is when you give your customers separate options for purchasing your product or service. For each separate “package,” more value is added and the price increases
15:08 Use Your Customer’s Voice (e.g. their reviews) on your creatives or captions across some of your ad sets.
15:22 Spying on your competitor’s Facebook ads.
18:32 Leverage Customer surveys After Purchasing
22:50 Don’t go nuts with the Facebook ad spend initially

The post Episode 16: What You Can Learn About Whoop’s Marketing Strategy appeared first on Deep Dive Into Businesses.

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 8, we dissect into White Claw’s business & marketing strategy – Launched in 2016, White Claw disrupted the hard seltzer market (~60% of the Market Share was controlled by White Claw). Let’s dig into some of their marketing & business strategies that led them towards their success.

Timestamps:
1:30 – Identify & Evolve with Industry Trends
3:40 – Real-life Example of How We Implemented Trends into Sweetberry (Fast-Casual Restaurant)
4:35 – Keep Your Ads Relevant Based On The Current Environment [This will lower your CPA]
6:54 – Design Your Product With Your Targeted Demographic in Mind
8:59 – Want Free Exposure? Design Your Products Such That They Are “Instagramable”
11:30 – How  SoJo Spa Club Created a 130k square foot facility that became an Instagram sensation
13:35 – Always Test Multiple Designs

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

The post Episode 8: Disrupting a Competitive Market ft. White Claw appeared first on Deep Dive Into Businesses.