smart sweets case study Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/smart-sweets-case-study/ eCommerce Marketing, Business, & Branding Strategies Mon, 24 Jan 2022 18:24:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://i0.wp.com/deepdiveintobusinesses.com/wp-content/uploads/2020/07/cropped-favicon2.png?fit=32%2C32&ssl=1 smart sweets case study Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/smart-sweets-case-study/ 32 32 194676313 Episode 38: How SmartSweets Became a $400 Million Dollar Business in 4 Years https://deepdiveintobusinesses.com/podcast/how-smartsweets-became-a-400-million-dollar-business-in-4-years/?utm_source=rss&utm_medium=rss&utm_campaign=how-smartsweets-became-a-400-million-dollar-business-in-4-years https://deepdiveintobusinesses.com/podcast/how-smartsweets-became-a-400-million-dollar-business-in-4-years/#respond Thu, 20 May 2021 13:00:00 +0000 https://deepdiveintobusinesses.com/podcast/how-smartsweets-became-a-400-million-dollar-business-in-4-years/

In Episode 38, we dissect SmartSweets business & marketing strategy – Tara Bosch founded this company in 2016 when she was 21 years old & is one of the fastest-growing brands in the non-chocolate category across Canada & US. Last year, the company was acquired by TPG Growth for $360 Million. Her marketing & business efforts is quite impressive and something we can all learn from as we dive deeper into her business within this episode.

The post Episode 38: How SmartSweets Became a $400 Million Dollar Business in 4 Years appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. 

In Episode 38, we dissect SmartSweets business & marketing strategy – Tara Bosch founded this company in 2016 when she was 21 years old & is one of the fastest growing brands in the non-chocolate category across Canada & US. Last year, the company was acquired by TPG Growth for $360 Million. Her marketing & business efforts is quite impressive and something we can all learn from as we dive deeper into her business within this episode.

Timestamps:

00:50 Who is SmartSweets
2:50 Go all in on giveaways. SmartSweets hosts different types of giveaways on Instagram at least 4-5x a month. One of their giveaways
5:20 Allow your customers to create their own bundles.
7:50 Your best insight is from your customers
8:00 Incorporate Large Text Overlays in Your FB Ads
9:02 Understand the best packaging and pricing to have success in retail.
12:28 Don’t confuse your product to your advantage. A lot of SweetSmarts customer’s buy because they support the founder, Tara Bosch
15:57 Recreate products that people are familiar with.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

REBHORN (My eCommerce/Art Brand) ⤵
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

The post Episode 38: How SmartSweets Became a $400 Million Dollar Business in 4 Years appeared first on Deep Dive Into Businesses.

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