Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

Molekule created an e-commerce brand around Air Purifiers that sells online for $499-$1200+. In episode 62, we dive into some of their strategies that can help you sell high-ticketed products for your eCommerce business.

Timestamps:

00:50 Molekule’s Backstory

2:16 How To Sell High-Ticketed Products Like Molekule

4:56 Molekule Constantly Co-Promotes w/ Other Brands to Increase Their Email Subscriber List.

5:40 ViralSweep App For Creating Giveaways & Sweepstakes

6:22 When Your Product Needs To Be Backed by Science / Proof To Build Credibility

8:49 Why Influencers Are Better Than Paid Media As A Startup Brand

9:50 UGC is performing better than anything else

10:11 Consumers Can Write Off Their Molekule Purchase As A Tax Write Off. Understand Why This Is Important & How You Can Leverage It

12:52 Creating Educational Content Around The Brands Main Product

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) https://breakthrough.social

REBHORN (My eCommerce/Art Brand)

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

Interested In Being Part of Rebhorn’s Upcoming NFT Project?

Join our discord:

https://discord.gg/DbPwbUuVeP

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS?

Shoot me an email: Sean@Breakthrough.Social #DeepDiveIntoBusinesses#BlackRifleCoffee#eCommerceStrategy

The post Episode 62: Molekule’s Secret Sauce in Selling-High Ticketed Price Items Online appeared first on Deep Dive Into Businesses.

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

PopSocket was started in 2012 by a college professor that initially wanted a way to wrap his headphones around his cell phone without it being an issue. His simple idea led to a successful Kickstarter campaign in 2012, which rocketed the company out of his garage and into the mainstream. Today, the brand generates over a billion dollars in sales through its unique sales & marketing strategies that we will dive into this episode.

Timestamps:

00:45 How The Founder Started The Company & Raised Money w/ a Kickstarter Campaign

4:16 How PopSocket Piggy Backed On Another Business To Invent A New Product.

6:12 Q&A Tactic w Influencers & Using That As A Series To Tell A Story

8:50 Identify Your Proof of Concept

9:12 How PopSocket Dominates with their Personalization Features & Why That Is Important In Today’s World

10:05 Other eCommerce Brands That We Seen Implement Personalization Features

11:31 The Power of Word Of Mouth Marketing

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) https://breakthrough.social

REBHORN (My eCommerce/Art Brand)

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

Interested In Being Part of Rebhorn’s Upcoming NFT Project?

Join our discord:

https://discord.gg/DbPwbUuVeP

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS?

Shoot me an email: Sean@Breakthrough.Social #DeepDiveIntoBusinesses#BlackRifleCoffee#eCommerceStrategy

The post Episode 61: PopSockets: Marketing Secret Sauce That Led Them To $1 Billion in Sales appeared first on Deep Dive Into Businesses.

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

In Episode 41, we dissect Goli Nutrition’s business & marketing strategy – Goli, was founded in late 2019 by Michael Bitensky & within a year this business generated over $30mil in sales with just 1 product. If you think this guy created some crazy expensive website/platform, think again. While we were diving in, we were even shocked at how basic the brand’s website was (as of 7/16/2021). However, due to the product’s ability to solve a problem (avoiding the awful taste of Apple Cider Vinegar) but still reaping the benefits w/ their product + their marketing they were able to excel early on. Listen in to learn Goli’s marketing & business efforts to dominate its market.

The post Episode 41: Goli Nutrition’s Growth Secret: Create The Best Brand Ambassador Program & It Will Do The Marketing For You appeared first on Deep Dive Into Businesses.

Every week we usually take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. However, today’s episode will be slightly different.

In Episode 21, we discuss some of the best pricing psychology tactics & strategies that will help increase your online sales.

Timestamps:
1:30 Create a sense of urgency to purchase. Tip: Use a countdown timer that shows how long the sale will last.
3:47 Increase your AOV by creating bundles. Showcase the value of buying your products in a bundle package by providing a higher discount vs if they just bought 1 of your products.
5:00 Make use of holiday sales & limited-time offers
6:50 What is Loss Aversion?
7:44 Plan out a sales schedule for your whole year
10:02 Use Anchor Pricing to showcase what your discount is on each item.
11:30 How Shopify compares the MSRP vs the sale price.
12:18 Increase Conversions By Showing The Customer The Total $$ Saved In Their Cart During A Sale
14:45 The Power of 9’s. $19.99 / $99.99
17:05 Color Psychology in pricing. The purpose behind seeing usually red tags when businesses are promoting a sale.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

The post Episode 21: Using Psychological Pricing & Pricing Tactics To Drive More Sales appeared first on Deep Dive Into Businesses.