pura vida marketing strategy Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/pura-vida-marketing-strategy/ eCommerce Marketing, Business, & Branding Strategies Tue, 25 Jan 2022 12:12:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://i0.wp.com/deepdiveintobusinesses.com/wp-content/uploads/2020/07/cropped-favicon2.png?fit=32%2C32&ssl=1 pura vida marketing strategy Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/pura-vida-marketing-strategy/ 32 32 194676313 Episode 4: Pura Vida’s Secrets To Building A Successful eCommerce Brand https://deepdiveintobusinesses.com/podcast/pura-vidas-secrets-to-building-a-successful-ecommerce-brand/?utm_source=rss&utm_medium=rss&utm_campaign=pura-vidas-secrets-to-building-a-successful-ecommerce-brand https://deepdiveintobusinesses.com/podcast/pura-vidas-secrets-to-building-a-successful-ecommerce-brand/#respond Wed, 13 May 2020 11:45:09 +0000 https://deepdiveintobusinesses.com/podcast/pura-vidas-secrets-to-building-a-successful-ecommerce-brand/

In Episode #4, we dissect into Pura Vida's business & marketing strategy that was started in 2010 by Paul Goodman & Griffin Thall. In 2015, they sold their company to Vera Bradley for ~$130 million dollars. How did a business selling bracelets become so successful? Let's discuss some of their successful marketing tactics.

The post Episode 4: Pura Vida’s Secrets To Building A Successful eCommerce Brand appeared first on Deep Dive Into Businesses.

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In Episode #4, we dissect into Pura Vida’s business & marketing strategy that was started in 2010 by Paul Goodman & Griffin Thall. In 2015, they sold their company to Vera Bradley for ~$130 million dollars. How did a business selling bracelets become so successful? Let’s discuss some of their successful marketing tactics.

Timestamps:

1:17 – How To Make Your Brand Cool

3:51 – Hosting Giveaways With Non-Competitive Brands To Increase Your Reach

8:23 – Don’t Go Outside Your Boundaries

10:42 – How To Increase The Value Of Your Business

14:59 – Your Creative Needs To Stand Out

17:49 – Managing Your Supply Chain

21:37 – Create A Powerful Brand Story

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

The post Episode 4: Pura Vida’s Secrets To Building A Successful eCommerce Brand appeared first on Deep Dive Into Businesses.

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