pricing tips for business owners Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/pricing-tips-for-business-owners/ eCommerce Marketing, Business, & Branding Strategies Tue, 25 Jan 2022 09:46:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://i0.wp.com/deepdiveintobusinesses.com/wp-content/uploads/2020/07/cropped-favicon2.png?fit=32%2C32&ssl=1 pricing tips for business owners Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/pricing-tips-for-business-owners/ 32 32 194676313 Episode 21: Using Psychological Pricing & Pricing Tactics To Drive More Sales https://deepdiveintobusinesses.com/podcast/episode-21-using-psychological-pricing-pricing-tactics-to-drive-more-sales/?utm_source=rss&utm_medium=rss&utm_campaign=episode-21-using-psychological-pricing-pricing-tactics-to-drive-more-sales https://deepdiveintobusinesses.com/podcast/episode-21-using-psychological-pricing-pricing-tactics-to-drive-more-sales/#respond Wed, 27 Jan 2021 23:45:29 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=603 Using Psychological Pricing & Pricing Tactics To Drive More Sales

Every week we usually take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. However, today’s episode will be slightly different. In Episode 21, we discuss some of the best pricing psychology tactics & strategies that will help increase your online sales. […]

The post Episode 21: Using Psychological Pricing & Pricing Tactics To Drive More Sales appeared first on Deep Dive Into Businesses.

]]> Using Psychological Pricing & Pricing Tactics To Drive More Sales

Every week we usually take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. However, today’s episode will be slightly different.

In Episode 21, we discuss some of the best pricing psychology tactics & strategies that will help increase your online sales.

Timestamps:
1:30 Create a sense of urgency to purchase. Tip: Use a countdown timer that shows how long the sale will last.
3:47 Increase your AOV by creating bundles. Showcase the value of buying your products in a bundle package by providing a higher discount vs if they just bought 1 of your products.
5:00 Make use of holiday sales & limited-time offers
6:50 What is Loss Aversion?
7:44 Plan out a sales schedule for your whole year
10:02 Use Anchor Pricing to showcase what your discount is on each item.
11:30 How Shopify compares the MSRP vs the sale price.
12:18 Increase Conversions By Showing The Customer The Total $$ Saved In Their Cart During A Sale
14:45 The Power of 9’s. $19.99 / $99.99
17:05 Color Psychology in pricing. The purpose behind seeing usually red tags when businesses are promoting a sale.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

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