Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

In Episode 48, we dissect Poppi’s business & marketing strategy – Poppi is a prebiotic healthy soda designed to keep your gut in check. Founded by a married couple in March 2020 (originally 2018 but they rebranded in 2020 into a new name), is now being sold to over 7,500 retail locations within 1 year. They landed their first large investment after Shark Tank and their investor, Rohan Oza, has helped shaped their overall branding strategy.

Timestamps:

00:55 Poppi’s Background

6:14 Get Aggressive On TikTok. Poppi averages ~2 posts per day on TikTok. Since Poppi is targeting millennials, TikTok is the perfect platform to get creative and branch out.

7:39 Build A Data Collection Strategy Focused on SMS.

10:19 Packaging For The Insta & Standing Out From Your Competitors

11:42 Leverage Amazon or other distribution channels for hard-to-ship products. 16:20 Cross-Promote With Other Brands & Do Giveaways

18:18 Start Advertising Outside of Facebook & Google.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES)

https://breakthrough.social

REBHORN (My eCommerce/Art Brand)

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 48: Make Your Brand Stand Out On Social Media: Poppi’s Growth Strategy appeared first on Deep Dive Into Businesses.