parker burr Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/parker-burr/ eCommerce Marketing, Business, & Branding Strategies Mon, 24 Jan 2022 18:33:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://i0.wp.com/deepdiveintobusinesses.com/wp-content/uploads/2020/07/cropped-favicon2.png?fit=32%2C32&ssl=1 parker burr Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/parker-burr/ 32 32 194676313 Episode 37: How FEAT Clothing is Positioning Itself In Becoming The Next Lululemon https://deepdiveintobusinesses.com/podcast/how-feat-clothing-is-positioning-itself-in-becoming-the-next-lululemon/?utm_source=rss&utm_medium=rss&utm_campaign=how-feat-clothing-is-positioning-itself-in-becoming-the-next-lululemon https://deepdiveintobusinesses.com/podcast/how-feat-clothing-is-positioning-itself-in-becoming-the-next-lululemon/#respond Fri, 14 May 2021 13:00:00 +0000 https://deepdiveintobusinesses.com/podcast/how-feat-clothing-is-positioning-itself-in-becoming-the-next-lululemon/

In Episode 37, we dissect FEAT (formerly known as FEAT Socks) business & marketing strategy – Founded in 2015 by 2 college kids are now claiming to be the next Lululemon. Their marketing efforts have helped them reach 10 mil in sales in 2020 & in this episode, we dissect into some of their growth & marketing tactics.

The post Episode 37: How FEAT Clothing is Positioning Itself In Becoming The Next Lululemon appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 37, we dissect FEAT (formerly known as FEAT Socks) business & marketing strategy – Founded in 2015, FEAT started out as a custom sock company where the 2 founders, Taylor Offer & Parker Burr, would sell customized socks to college students. Now they are more focused on selling their hoodies & are claiming to become the next Lululemon. Their marketing efforts have helped them reach 10 mil in sales in 2020 & in this episode, we dissect  some of their growth & marketing tactics.

Timestamps:

2:51 Up your value proposition to sell higher value items

7:10 Separate unisex products based on Gender to increase conversions

9:40 Become strategic with your partnership. FEAT founders partnered up with Logan Paul awhile back which gave their brand a lot of traction.

15:07 Increase Abandoned Cart Revenue By Testing Other Services With Higher Open Rates

17:50 FEAT Strategy on moving away from selling customize socks…is it a good move to digress away from the product that created your brand in the first place?

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵
https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

The post Episode 37: How FEAT Clothing is Positioning Itself In Becoming The Next Lululemon appeared first on Deep Dive Into Businesses.

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