marketing tips podcast Archives - Deep Dive Into Businesses

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The post Episode 62: Molekule’s Secret Sauce in Selling-High Ticketed Price Items Online appeared first on Deep Dive Into Businesses.

Episode 61: PopSockets: Marketing Secret Sauce That Led Them To $1 Billion in Sales

Aia — Thu, 25 Aug 2022 16:20:47 +0000

PopSocket was started in 2012 by a college professor that initially wanted a way to wrap his headphones around his cell phone without it being an issue. His simple idea led to a successful Kickstarter campaign in 2012, which rocketed the company out of his garage and into the mainstream. Today, the brand generates over a billion dollars in sales through its unique sales & marketing strategies that we will dive into this episode.

Timestamps:

00:45 How The Founder Started The Company & Raised Money w/ a Kickstarter Campaign

4:16 How PopSocket Piggy Backed On Another Business To Invent A New Product.

6:12 Q&A Tactic w Influencers & Using That As A Series To Tell A Story

8:50 Identify Your Proof of Concept

9:12 How PopSocket Dominates with their Personalization Features & Why That Is Important In Today’s World

10:05 Other eCommerce Brands That We Seen Implement Personalization Features

11:31 The Power of Word Of Mouth Marketing

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) https://breakthrough.social

REBHORN (My eCommerce/Art Brand)

https://discord.gg/DbPwbUuVeP

Interested In Being Part of Rebhorn’s Upcoming NFT Project?

Join our discord:

My Other Social Channels:

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS?

Shoot me an email: Sean@Breakthrough.Social #DeepDiveIntoBusinesses #BlackRifleCoffee #eCommerceStrategy

The post Episode 61: PopSockets: Marketing Secret Sauce That Led Them To $1 Billion in Sales appeared first on Deep Dive Into Businesses.

Episode 56: Every Entrepreneur Can Learn From S’well’s Success: 6 Takeaways

Aia — Tue, 22 Feb 2022 16:51:33 +0000

In Episode 56 we dissect S’well’s business & marketing strategy – Founded in 2010 with a $30,000 initial investment, Sarah Kauss has now built a 9 figure business (Where revenues are projected to be at around 200mil). See how she made a “low-cost” product look expensive & created a cult brand through her business & marketing efforts.

Timestamps:

00:46 Background on S’well & How it started

4:44 Does Your Overall Look Meet Your Price Point “Dress For The Job You Want” 6:06 Offer A Smooth Checkout Process

8:40 Customers Want Customization

10:03 Increase Your Revenue Stream By Providing Corporate Packages & Customization

13:45 The Power Of Journaling Your Progress

18:27 Hire For What You Believe You Will Need vs What You Currently Have

ABOUT ME (SEAN AZARI):

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES)

REBHORN (My eCommerce/Art Brand)

My Other Social Channels:

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 56: Every Entrepreneur Can Learn From S’well’s Success: 6 Takeaways appeared first on Deep Dive Into Businesses.

Episode 55: DUDE Wipes: How Sitting On The Toilet Originated A $50 Million Dollar Business

Aia — Tue, 22 Feb 2022 16:37:09 +0000

In Episode 55 we dissect DUDE Wipes business & marketing strategy – Founded in 2011 by 4 guys that started the company in a small apartment in Chicago. Their main initial product, Flushable Wipes, built up their reputation wasn’t something innovative. Essentially it was baby wipes repurposed into a whole new brand.

Within a few years of successful growth, they landed on Shark Tank in 2015 where Mark Cuban invested 300k in exchange for 25% equity. In 2022, they are estimated to be worth $50 mil. Analyzing this company can help you think of ways of recreating an existing product & introducing new customers to an already existing one (Rebranding & Storytelling).

Timestamps:

00:45 Story behind DUDE Wipes

2:47 The 80/20 Rules Applied. Come up with your idea and maximize it.

4:20 Sometimes all you need is 1 product. DUDE Wipes initial product was single (travel-size) flushable wipes.

6:28 Fixing the stigma for startup entrepreneurs that you need to go “all-in.” Sean Riley, worked in construction for a year while building up DUDE Wipes.

10:46 Create a fun reward program. Dude’s Reward program is called the DUDECOIN “The world’s first cryptocurrency you can earn with your butt”

14:48 Attack the markets where your customers are. DUDE Wipes is everywhere from ESPN, Mens Health, Sport Teams, etc… They have ad placements wherever their audience has a strong presence

17:39 Create Hilarious Relatable Ads That Highlights The Product’s Value Proposition: A Winning Meme Strategy.

ABOUT ME (SEAN AZARI):

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES)

REBHORN (My eCommerce/Art Brand)

My Other Social Channels:

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 55: DUDE Wipes: How Sitting On The Toilet Originated A $50 Million Dollar Business appeared first on Deep Dive Into Businesses.

Episode 54: Discover Calm’s Billion Dollar Strategy: 7 Takeaways

Aia — Wed, 26 Jan 2022 19:32:38 +0000

In Episode 54, we dissect CALM’s business & marketing strategy – Founded in 2012 by Alex Tew and Michael Acton Smith, these founders leveraged their skillsets to brand an app that made it #1 on the App Store. As of May 2021, they estimated to about 2 mil subscribers & 4 mil downloads (Which means they average to about 140mil a year just on Subscriptions!!). Whether you’re building an app or eCommerce business, Calm strategies is something that we should all take note of.

Time Stamps:

1:17 The Story behind Calm App

5:36 Create a freemium model. CALM put out free sounds — stories on youtube

7:40 Offer multiple payments options

10:34 Use Hashtags As Your Research Tool Pre-Launch

12:19 How Calm Uses Partnerships & Corporate Discounts To Increase Awareness

15:40 How CALM leveraged timing & relevancy to create an ad that elicited an emotional response (Example: CNN Sponsored Ad)

18:05 Why A Strong Vision Is the Secret Ingredient of a Successful Business

ABOUT ME (SEAN AZARI):

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES)

REBHORN (My eCommerce/Art Brand)

My Other Social Channels:

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 54: Discover Calm’s Billion Dollar Strategy: 7 Takeaways appeared first on Deep Dive Into Businesses.

Episode 52: Top 6 eCommerce Marketing Tips Executed By Athletic Greens

Aia — Wed, 26 Jan 2022 19:02:36 +0000

In Episode 52, we dissect Athletic Greens business & marketing strategy – They are a “green powder” healthy drink that started in 2009 & has prevailed in their industry. We took 6 of their best e-commerce strategies that you can implement to help you mitigate the rise of ad cost & increase your ROI.

Timestamps:

00:45 Quick background on Athletic Greens

2:35 Cost of Advertising is Skyrocketing — But Athletic Greens Tactics can help you drive those costs down or increase your ROI

3:40 Leverage the power of Audio Marketing. Athletic Greens sponsor dozens of Podcasters to talk about their product before or during their show.

5:12 Can you offer samples or cheaper alternatives for your customers to try your brand out?

8:10 Create A Touchpoint With The Customer To Help Build The Brand

9:20 Building a community on Discord

13:16 Implement a referral strategy with incentives.

16:55 Use UGC in Paid Campaigns

17:55 Create Partnerships To Sell Your Products

21:00 Strategies on building partnerships with other brands

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES)

REBHORN (My eCommerce/Art Brand)

My Other Social Channels:

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 52: Top 6 eCommerce Marketing Tips Executed By Athletic Greens appeared first on Deep Dive Into Businesses.

Episode 51: Liquid I.V. Marketing Hacks: Tips On Mitigating The Rise Of Ad Cost

Aia — Wed, 26 Jan 2022 18:55:02 +0000

In Episode 51, we dissect Liquid I.V.’s business & marketing strategy — Liquid I.V. is a thirst-quenching brand best known for its flavorful, travel-friendly electrolyte drink powder. It was founded in 2012 by Brandin Cohen & acquired by Unilever (UK-Based Consumer Goods Company) in 2020. The brand continuously uses growth hacks & strategic lead capturing methods that we can all learn & take away from. Enjoy the episode!

Timestamps:

00:50 Background on Liquid I.V.

3:40 Create a Multi-Step Sign Up Form To Collect Data

6:40 Educate Your Customer Base & Introduce The Problem

9:18 Brandon Found Ways To Growth Hack & Build Hype with Liquid I.V.

11:50 Focus On Your Unique Selling Proposition (USP) To Drive Sales

16:00 Buzz Feed Styled Videos as Reels Strategy

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES)

REBHORN (My eCommerce/Art Brand)

My Other Social Channels:

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 51: Liquid I.V. Marketing Hacks: Tips On Mitigating The Rise Of Ad Cost appeared first on Deep Dive Into Businesses.

Episode 49: Scaling An eCommerce Business: IKONICK’s Growth Strategy

Aia — Wed, 26 Jan 2022 18:49:24 +0000

Founded in 2017 by Jeff Cole and Mark Mastrandrea , is an online company that sells canvas prints of artists images. By landing strong partnerships & leveraging growth tactics on Social Media, they were able to scale their business into well over 8 figures.

In Episode 49, we dissect Ikonick’s business & marketing strategy – Founded in 2017 by Jeff Cole and Mark Mastrandrea, is an online company that sells canvas prints of artists’ images. By landing strong partnerships & leveraging growth tactics on Social Media, they were able to scale their business into well over 8 figures.

Timestamps:

1:00 Brief Overview On Who Ikonick Is

3:43 Customize Your Email Sign Up Forms – Pop Ups To Increase Lead Capturing 5:15 Explore Apps like Spin-The-Wheel to see if it helps increase your Email Signups – Lead Capturing

6:29 Create A Series That Share Stories About Other Creators Your Brand Works With

7:53 Expand Your Footprint With Licensing Deals

10:49 Customize Web Experience

12:55 Start Thinking NFT’s. How Ikonick Took Some Of Their Art & Made Them Into An NFT

15:12 Building A Community For Your NFT Project

16:53 Show Your Product In Real Life Scenarios

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES)

REBHORN (My eCommerce/Art Brand)

My Other Social Channels:

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 49: Scaling An eCommerce Business: IKONICK’s Growth Strategy appeared first on Deep Dive Into Businesses.

Episode 50: Learn From Kim Kardashian: SKIMS 1.6 Billion Dollar Success

Aia — Wed, 26 Jan 2022 18:37:36 +0000

Episode 50, we dissect SKIM’s business & marketing strategy – Skim’s is an inclusive shapewear brand designed for all types of women. The company was founded in 2018 by Kim Kardashian and ever since her launch she has hired top of the line experts to help strengthen her eCommerce brand to where it is now. The company is now valued over 1.6 billion dollars. Regardless of her cult following, her approach to building her eCommerce brand is something we can all learn from especially since she has the finances to hire the right team to help grow her business.

Timestamps:

4:19 SKIMS works with tons of Micro-influencers to build up their brand and UGC Library. The Influencer platform they use is called GRIN.

6:50 Showcase what you’re doing behind the scenes as you’re building up your brand.

9:40 Drive Demand By Being Limited. Both Kardashian (/Jenner) sisters used the power of scarcity to drive demand for their brands.

10:54 Include Add-On Products to increase Average Order Value.

15:33 Implement MMS into your SMS Strategy (Send Images/Giphys when you’re sending our SMS Campaigns).

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES)

REBHORN (My eCommerce/Art Brand)

My Other Social Channels:

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 50: Learn From Kim Kardashian: SKIMS 1.6 Billion Dollar Success appeared first on Deep Dive Into Businesses.

Episode 46: How To Promote A Boring Product Successfully: Liquid Death’s Strategy Revealed

Aia — Wed, 26 Jan 2022 16:32:00 +0000

In Episode 46, we dissect Liquid Death’s business & marketing strategy – They took a boring-ass product, water, and made it freaking awesome all through staying focused on a specific market and going heavy on their branding—completely opposite of aspirational health and wellness brands. With over 145,000 Customers & over $34million dollars raised to date, we dove into some of Liquid Death’s best tactics & principles that helped them succeed.

Timestamp:
4:15 Give boring products or services awesome branding. Liquid Death is basically just water, but their branding is phenomenal. They use images and copies that are very uncommon and make them stand out.

7:28 TikTok or Instagram Reel Styled Videos Are Working. Liquid Death creates videos on these platforms and repurposes them for ad delivery.

8:55 Focus On Sustainability & Differentiate Yourself.

11:00 Using Your Customers Negative Commentary To Your Advantage

12:48 Stir the pot by being controversial.

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES)

REBHORN (My eCommerce/Art Brand)

My Other Social Channels: