marketing strategy Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/marketing-strategy/ eCommerce Marketing, Business, & Branding Strategies Fri, 28 Jan 2022 09:33:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://i0.wp.com/deepdiveintobusinesses.com/wp-content/uploads/2020/07/cropped-favicon2.png?fit=32%2C32&ssl=1 marketing strategy Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/marketing-strategy/ 32 32 194676313 Episode 43: How Manscaped Built A Strong Brand Affinity: 7 Business Strategies https://deepdiveintobusinesses.com/podcast/episode-43-how-manscaped-built-a-strong-brand-affinity-7-business-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=episode-43-how-manscaped-built-a-strong-brand-affinity-7-business-strategies https://deepdiveintobusinesses.com/podcast/episode-43-how-manscaped-built-a-strong-brand-affinity-7-business-strategies/#respond Wed, 26 Jan 2022 16:03:02 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1440

In Episode 43, we dissect Manscaped business & marketing strategy – The company was founded in 2017 by Paul Tran & is a brand dedicated to men’s below-the-waist grooming and hygiene. They built a strong brand affinity through their marketing efforts. By implementing humour into their marketing strategy, they made it more conversational for men to discuss topics that they didn’t feel comfortable talking about before. With over 2 million men using their products, this company is worth studying & referencing when you’re thinking about your next business move.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

In Episode 43, we dissect Manscaped business & marketing strategy – The company was founded in 2017 by Paul Tran & is a brand dedicated to men’s below-the-waist grooming and hygiene. They built a strong brand affinity through their marketing efforts. By implementing humour into their marketing strategy, they made it more conversational for men to discuss topics that they didn’t feel comfortable talking about before. With over 2 million men using their products, this company is worth studying & referencing when you’re thinking about your next business move.

Timestamps:

00:53 Manscaped Background & How It Started

2:40 Exploring Other Ad Placements Outside The Digital World. Learn How Manscaped Diversified Their Ad Placements Outside Social Media

5:40 Use Humor To Market Taboo or Traditionally Boring Products. In the early stages of Manscaped, they were using serious messaging to get their products out there & realized it wasn’t hitting the consumer effectively.

6:20 How Manscaped Hilarious Santa Video Changed Their Marketing Mindset

8:13 Other brands that have used a humor approach to their marketing strategy

9:36 Why A Digital Agency Can Be At Your Disadvantage

13:49 Change Up Your Ad Copy That Speaks To Your Customer At The Present Moment. Manscaped speaks to their customer at the very present by understanding current situations that the customer may be facing during the relevant hot Summer season & how their product can help solve it.

15:30 If you’re going to raise money, then bring on sweetie pie investors.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak


ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵

https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 43: How Manscaped Built A Strong Brand Affinity: 7 Business Strategies appeared first on Deep Dive Into Businesses.

]]> https://deepdiveintobusinesses.com/podcast/episode-43-how-manscaped-built-a-strong-brand-affinity-7-business-strategies/feed/ 0 1440 Episode 42: TRUFF Hot Sauce Viral Success: 6 Direct-To-Consumer Tactics You Can Learn https://deepdiveintobusinesses.com/podcast/episode-42-truff-hot-sauce-viral-success-6-direct-to-consumer-tactics-you-can-learn/?utm_source=rss&utm_medium=rss&utm_campaign=episode-42-truff-hot-sauce-viral-success-6-direct-to-consumer-tactics-you-can-learn https://deepdiveintobusinesses.com/podcast/episode-42-truff-hot-sauce-viral-success-6-direct-to-consumer-tactics-you-can-learn/#respond Tue, 25 Jan 2022 18:17:29 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1406

In Episode 42, we dissect TRUFF’s business & marketing strategy –Nick Guillen and Nick Ajluni founded TRUFF in 2017 & wanted to create a Direct-To-Consumer luxury hot sauce brand. When they started, there weren’t any other prominent D2C Hot Sauce brands. Majority of the big sauces were B2B, hence they went through large retailers in order to get distributed. These guys wanted to create a full on brand, which they did. In 2020, they generated over 20 mil in revenue. We took a deep dive into some of their strategies that you can take away.

The post Episode 42: TRUFF Hot Sauce Viral Success: 6 Direct-To-Consumer Tactics You Can Learn appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

In Episode 42, we dissect TRUFF’s business & marketing strategy –Nick Guillen and Nick Ajluni founded TRUFF in 2017 & wanted to create a Direct-To-Consumer luxury hot sauce brand. When they started, there weren’t any other prominent D2C Hot Sauce brands. Majority of the big sauces were B2B, hence they went through large retailers in order to get distributed. These guys wanted to create a full on brand, which they did. In 2020, they generated over 20 mil in revenue. We took a deep dive into some of their strategies that you can take away.

Timestamps:

00:45 Brief Summary on how TRUFF got started

2:30 TRUFF Review & Sampling

3:57 Running Contests to Grow Your Engagement. Truff launched a challenging contest on TikTok that got users to create content using TRUFF. The winner would win up to $10,000.

5:45 Why TikTok is better for new brands or creators to branch out vs existing creators or brands with large followings that have better leverage on Instagram

7:06 Over-polished content can work against you.

8:25 Build & Leverage Direct Relationship with your customers. This is one of Truff’s biggest advantages. Building a strong D2C brand vs going through retail first is how your brand can stand out today.

9:04 What Consumers Want from Brands In Today’s Market

11:16 Create Real Reaction Videos

12:51 Leverage Amazon For Exposure & look at it as your retailer, not your competitor.

there

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak


ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵

https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 42: TRUFF Hot Sauce Viral Success: 6 Direct-To-Consumer Tactics You Can Learn appeared first on Deep Dive Into Businesses.

]]> https://deepdiveintobusinesses.com/podcast/episode-42-truff-hot-sauce-viral-success-6-direct-to-consumer-tactics-you-can-learn/feed/ 0 1406 How Away Increased It’s Brand Value By Becoming A Media Company https://deepdiveintobusinesses.com/ecommerce-growth-marketing-strategies/how-away-increased-its-brand-value-by-becoming-a-media-company/?utm_source=rss&utm_medium=rss&utm_campaign=how-away-increased-its-brand-value-by-becoming-a-media-company Wed, 23 Jun 2021 21:46:59 +0000 https://deepdiveintobusinesses.com/?p=663

What does their blog entail & how does it help their marketing strategy? Here, centers around creating aspirational and engaging content that focuses on the wider travel experience (and a particular lifestyle) rather than a product. They create travel guides, product recommendations, personal travel stories that peak their audiences interest — which are travelers. By […]

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Away, a Direct-To-Consumer brand that was founded in 2016 created more than just a luggage company.  They built a media empire.

One of their marketing tactics that helped them disrupt a 32 billion dollar industry was by creating a standalone blog called Here.

In Deep Dive Into Businesses Podcast Episode 33, I explained how this strategy helped Away position themselves as a travel company rather than just a luggage company.

What does their blog entail & how does it help their marketing strategy?

Here, centers around creating aspirational and engaging content that focuses on the wider travel experience (and a particular lifestyle) rather than a product. They create travel guides, product recommendations, personal travel stories that peak their audiences interest — which are travelers.

By creating a standalone publication, Away now has:

  1. Created A Strategy To Boost Their Brand Awareness By Providing Value To Their Customer Persona. Away provides information that would be helpful for their audience without having them to buy a product. Indirectly this helps Away build up a stronger following & helps with their SEO. For example, if someone is looking for things to do & see in Cartagena, Columbia then they can find that material in one of their articles. Most likely the person that’s reading that article is planning to travel to Cartagena at some point which means they may need some of Away’s products (E.g. their affordable & minimalistic luggage) before heading off
  2.  Increased The Value Of Their Business. If Away decided to sell their company tomorrow, their value would be much higher since they also own a publication. In February of 2021, we saw that HubSpot acquired media startup The Hustle (an online media company) since they had a strong audience that read their newsletters & had a significant amount of traffic. Their audience aligned with HubSpot which made it appealing for them to acquire. 

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