In Episode 13, we dissect into Warby Parker’s business & marketing strategy – Warby Parker turned a non-sexy product, into a fashionable product that is valued over a billion dollars. They disrupted a monopolized industry that was dominated by Luxottica (a $28 billion company which owns majority of eye glasses & sunglasses.

Timestamps:

2:20 – Incorporate a Lifestyle Content Strategy. What is the Wearing Warby series & purpose behind it?
5:28 – Use customer service as a marketing tool
8:04 – There Winning Home Try-On Strategy & How You Can Mimic It With A Strong Guarantee Policy
10:58 – Create partnerships with companies, charities and local events
12:49 – Encourage Your Customer’s To Share On Social Media.
14:09 – Create fun, silly, relatable events to gain traffic and brand awareness

The post Episode 13: Behind Warby Parker’s Success: 6 Branding Strategies appeared first on Deep Dive Into Businesses.

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 12, we dissect into Mirror’s business & marketing strategy – Their product which resembles a full-length mirror bringing an interactive fitness class right to your home such as yoga, pilates, cardio, strength, and boxing. They were recently acquired by Lululemon for $500 million dollars. Let’s discuss how Brynn Putnam positioned her company to get acquired within 2 years.

Timestamps:

1:20 – The 40% Rule. “Don’t try to be perfect.”
3:39 – Strategic Partnerships
5:00 – Companies Like To Invest In A Brand Before Acquire Them
6:42 –Should You Hire Contractors or Full Time Employees?
8:30 – You Need A Strong Vision That Everyone In Your Company Supports Your Vision
12:27 – Immerse Yourself in Customer Service. All Mirror employees are required to do at least 2 months of customer service for new insight & different perspectives from their employees.
15:27 – Position Yourself as Gender Neutral
17:04 – Incorporate Different Revenue Streams

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

The post Episode 12: How MIRROR Positioned Itself To Get Acquired For $500 million appeared first on Deep Dive Into Businesses.