Episode 22: How UNTUCKit Built a $150mil Dollar Business Selling Ordinary Dress Shirts

Sean Azari — Thu, 28 Jan 2021 00:00:05 +0000

In Episode 22, we dissect into UNTUCKit’s business & marketing strategy – UNTUCKit was founded in 2011 by Co-Founder’s Aaron Sanandres & Chris Riccobono. UNTUCKit created a new category that supported an untapped market – which is men that don’t like tucking in dress shirts. In 2017, the company raised $30 million from venture capital firm Kleiner Perkins which reportedly valued the company at over $200 million. Watch/Listen to this episode so learn about their growth strategies that you can start implementing into your business.

Timestamps:
2:26 Use Amazon or Other Channels To Gain Brand Recognition. UntuckIt sells only a selective amount of shirts on Amazon for brand recognition
4:48 Amazon listing strategy so that you can increase your margins & avoid customer’s from finding a lower price for the same product.
6:19 Don’t waste money on cities that don’t really need your product
8:25 Should You Go Into Retail? UNTUCKit launched a retail store since “try-on’s” is a necessity when it comes to dress shirts.
12:21 How Can Your Brand Be Different From The Competition? Create A New Category That Solves A Problem
15:22 Don’t Spam Your Customer’s. Always remember, give value first then ask.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

The post Episode 22: How UNTUCKit Built a $150mil Dollar Business Selling Ordinary Dress Shirts appeared first on Deep Dive Into Businesses.

Episode 14: Super Coffee: How They Became $200mil Brand in 5 Years

Sean Azari — Mon, 17 Aug 2020 18:20:59 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 14, we dissect into Super Coffee’s business & marketing strategy – The company was started in 2015 by Jordan DeCicco where he wanted to create a healthy coffee alternative that was low in calories, zero sugar, and also made with organic ingredients. Within 5 yrs, the company is now valued over $200 mil. Let’s dive into some of their tactics that helped them grow to where they are today.

Timestamps:

01:38 – The Law Of Category. Super Coffee created a niche market in which they were first in and went all in on it.
04:08 – Have a Strong Mission And Story
06:41 – Implement A Push Notification Strategy
09:36 – Be Naive To Success And Learn How To Prioritize. In this segment, we discuss when you should be delegating your tasks & also project management tools that help you stay organized with your projects.
12:20 – Start A Podcast Around Your Brand Thesis. Super Coffee has a podcast called “Positive Energy” where they interview Entrepreneurs, Leaders, Investors and so forth.
14:52 – Find Strategic Investors