influencer marketing strategy Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/influencer-marketing-strategy/ eCommerce Marketing, Business, & Branding Strategies Fri, 28 Jan 2022 09:33:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://i0.wp.com/deepdiveintobusinesses.com/wp-content/uploads/2020/07/cropped-favicon2.png?fit=32%2C32&ssl=1 influencer marketing strategy Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/influencer-marketing-strategy/ 32 32 194676313 Episode 50: Learn From Kim Kardashian: SKIMS 1.6 Billion Dollar Success https://deepdiveintobusinesses.com/podcast/episode-49-scaling-an-ecommerce-business-ikonicks-growth-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=episode-49-scaling-an-ecommerce-business-ikonicks-growth-strategy https://deepdiveintobusinesses.com/podcast/episode-49-scaling-an-ecommerce-business-ikonicks-growth-strategy/#respond Wed, 26 Jan 2022 18:37:36 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1471

In Episode 50, we dissect SKIM’s business & marketing strategy – Skim’s is an inclusive shapewear brand designed for all types of women. The company was founded in 2018 by Kim Kardashian and ever since her launch she has hired top of the line experts to help strengthen her eCommerce brand to where it is now. The company is now valued over 1.6 billion dollars. Regardless of her cult following, her approach to building her eCommerce brand is something we can all learn from especially since she has the finances to hire the right team to help grow her business.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

Episode 50, we dissect SKIM’s business & marketing strategy – Skim’s is an inclusive shapewear brand designed for all types of women. The company was founded in 2018 by Kim Kardashian and ever since her launch she has hired top of the line experts to help strengthen her eCommerce brand to where it is now. The company is now valued over 1.6 billion dollars. Regardless of her cult following, her approach to building her eCommerce brand is something we can all learn from especially since she has the finances to hire the right team to help grow her business.

Timestamps:

4:19 SKIMS works with tons of Micro-influencers to build up their brand and UGC Library. The Influencer platform they use is called GRIN.

6:50 Showcase what you’re doing behind the scenes as you’re building up your brand.

9:40 Drive Demand By Being Limited. Both Kardashian (/Jenner) sisters used the power of scarcity to drive demand for their brands.

10:54 Include Add-On Products to increase Average Order Value.

15:33 Implement MMS into your SMS Strategy (Send Images/Giphys when you’re sending our SMS Campaigns).

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak


ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵

https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

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]]> https://deepdiveintobusinesses.com/podcast/episode-49-scaling-an-ecommerce-business-ikonicks-growth-strategy/feed/ 0 1471 Episode 4: Pura Vida’s Secrets To Building A Successful eCommerce Brand https://deepdiveintobusinesses.com/podcast/pura-vidas-secrets-to-building-a-successful-ecommerce-brand/?utm_source=rss&utm_medium=rss&utm_campaign=pura-vidas-secrets-to-building-a-successful-ecommerce-brand https://deepdiveintobusinesses.com/podcast/pura-vidas-secrets-to-building-a-successful-ecommerce-brand/#respond Wed, 13 May 2020 11:45:09 +0000 https://deepdiveintobusinesses.com/podcast/pura-vidas-secrets-to-building-a-successful-ecommerce-brand/

In Episode #4, we dissect into Pura Vida's business & marketing strategy that was started in 2010 by Paul Goodman & Griffin Thall. In 2015, they sold their company to Vera Bradley for ~$130 million dollars. How did a business selling bracelets become so successful? Let's discuss some of their successful marketing tactics.

The post Episode 4: Pura Vida’s Secrets To Building A Successful eCommerce Brand appeared first on Deep Dive Into Businesses.

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In Episode #4, we dissect into Pura Vida’s business & marketing strategy that was started in 2010 by Paul Goodman & Griffin Thall. In 2015, they sold their company to Vera Bradley for ~$130 million dollars. How did a business selling bracelets become so successful? Let’s discuss some of their successful marketing tactics.

Timestamps:

1:17 – How To Make Your Brand Cool

3:51 – Hosting Giveaways With Non-Competitive Brands To Increase Your Reach

8:23 – Don’t Go Outside Your Boundaries

10:42 – How To Increase The Value Of Your Business

14:59 – Your Creative Needs To Stand Out

17:49 – Managing Your Supply Chain

21:37 – Create A Powerful Brand Story

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

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