how to disrupt a market Archives - Deep Dive Into Businesses

Episode 19: How To Grow Your eCommerce Brand with minimum funds: Frank Body’s Growth Tactics

Sean Azari — Wed, 23 Sep 2020 09:15:00 +0000

In Episode 19, we dissect into Frank Body’s business & marketing strategy – Founded in 2014, Frank Body built a skincare empire using leftover coffee grinds & just 5k starting capital. Within 2 yrs, they grew to 20 million in sales & built a cult following.

Timestamps:
00:47 – Introduction to FrankBody
3:37 – If you’re penetrating a hyper-competitive marketing then try to be known for one thing.
8:20 Nobody can relate to corporate jargon. So leave that shi* at home
11:16 Should you use PR to increase brand awareness?
16:02 Increase Your Average Order Value By Offering Free Shipping
19:30 – Be Strategic When Raising Money
24:32 – When you see a platform launch a new feature, go all in! FrankBody has 4x the amount of views on their Instagram Reels vs their IGTV. That’s because Reels was just launched a few weeks ago & Instagram wants people to see this feature being used a lot more
26:30 – Micro vs Macro Influencers. Which one is better for your brand?

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

The post Episode 19: How To Grow Your eCommerce Brand with minimum funds: Frank Body’s Growth Tactics appeared first on Deep Dive Into Businesses.

Episode 8: Disrupting a Competitive Market ft. White Claw

Sean Azari — Thu, 07 Dec 2017 22:39:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 8, we dissect into White Claw’s business & marketing strategy – Launched in 2016, White Claw disrupted the hard seltzer market (~60% of the Market Share was controlled by White Claw). Let’s dig into some of their marketing & business strategies that led them towards their success.

Timestamps:
1:30 – Identify & Evolve with Industry Trends
3:40 – Real-life Example of How We Implemented Trends into Sweetberry (Fast-Casual Restaurant)
4:35 – Keep Your Ads Relevant Based On The Current Environment [This will lower your CPA]
6:54 – Design Your Product With Your Targeted Demographic in Mind
8:59 – Want Free Exposure? Design Your Products Such That They Are “Instagramable”
11:30 – How SoJo Spa Club Created a 130k square foot facility that became an Instagram sensation
13:35 – Always Test Multiple Designs

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

The post Episode 8: Disrupting a Competitive Market ft. White Claw appeared first on Deep Dive Into Businesses.