how to build an ecommerce business Archives - Deep Dive Into Businesses

Episode 38: How SmartSweets Became a $400 Million Dollar Business in 4 Years

Sean Azari — Thu, 20 May 2021 13:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 38, we dissect SmartSweets business & marketing strategy – Tara Bosch founded this company in 2016 when she was 21 years old & is one of the fastest growing brands in the non-chocolate category across Canada & US. Last year, the company was acquired by TPG Growth for $360 Million. Her marketing & business efforts is quite impressive and something we can all learn from as we dive deeper into her business within this episode.

Timestamps:

00:50 Who is SmartSweets
2:50 Go all in on giveaways. SmartSweets hosts different types of giveaways on Instagram at least 4-5x a month. One of their giveaways
5:20 Allow your customers to create their own bundles.
7:50 Your best insight is from your customers
8:00 Incorporate Large Text Overlays in Your FB Ads
9:02 Understand the best packaging and pricing to have success in retail.
12:28 Don’t confuse your product to your advantage. A lot of SweetSmarts customer’s buy because they support the founder, Tara Bosch
15:57 Recreate products that people are familiar with.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

REBHORN (My eCommerce/Art Brand)
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

The post Episode 38: How SmartSweets Became a $400 Million Dollar Business in 4 Years appeared first on Deep Dive Into Businesses.

Episode 26: Using Alibaba To Source Products & Build Out A 7 Figure Business: Luxy Hair Growth Takeaways

Sean Azari — Thu, 28 Jan 2021 00:50:10 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 26, we dissect into Luxy Hair’s business & marketing strategy – The husband-and-wife (Alex Ikonn & Mimi) team started out by buying $20,000 worth of hair extensions on Alibaba, after discovering that they couldn’t find the hair extensions they wanted. Learn how this brand uses a content-first strategy to generate a 7 figure business annually.

Timestamps:
00:51 Who is Luxy Hair?
3:14 Creating How To’s & Tutorial Videos To Help Draw New Customers. Luxy Hair pushes out consistent tutorials and videos on YouTube that helps drives sales.
6:55 Luxy Hair executes social media takeovers with influencers to build brand awareness and deliver more user-generated content for their page.
10:28 Why You Should Be AB Testing Your Web Banners
14:10 Get witty with your loyalty program.
18:23 Rank your content by tagging highly searched keywords — You can leverage tools like ahrefs or Buzzsumo to identify keywords that relate to your business.
21:00 Execute the ICBL Strategy – Identify, Create, Build, Launch. Luxy Hair built out their audience by creating content first while they were building their go-to product line.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

The post Episode 26: Using Alibaba To Source Products & Build Out A 7 Figure Business: Luxy Hair Growth Takeaways appeared first on Deep Dive Into Businesses.

Episode 26: Using Alibaba To Source Products & Build Out A 7 Figure Business: Luxy Hair Growth Takeaways

Sean Azari — Wed, 23 Dec 2020 19:12:43 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 26, we dissect Luxy Hair’s business & marketing strategy – The husband-and-wife (Alex Ikonn & Mimi) team started out by buying $20,000 worth of hair extensions on Alibaba, after discovering that they couldn’t find the hair extensions they wanted. Learn how this brand uses a content-first strategy to generate a 7 figure business annually.

Timestamps:
00:51 Who is Luxy Hair?
3:14 Creating How To’s & Tutorial Videos To Help Draw New Customers. Luxy Hair pushes out consistent tutorials and videos on YouTube that help drives sales.
6:55 Luxy Hair executes social media takeovers with influencers to build brand awareness and deliver more user-generated content for their page.
10:28 Why You Should Be AB Testing Your Web Banners
14:10 Get witty with your loyalty program.
18:23 Rank your content by tagging highly searched keywords — You can leverage tools like ahrefs or Buzzsumo to identify keywords that relate to your business.
21:00 Execute the ICBL Strategy – Identify, Create, Build, Launch. Luxy Hair built out their audience by creating content first while they were building their go-to product line.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

The post Episode 26: Using Alibaba To Source Products & Build Out A 7 Figure Business: Luxy Hair Growth Takeaways appeared first on Deep Dive Into Businesses.