how to build an ecommerce brand Archives - Deep Dive Into Businesses

How Away Increased It’s Brand Value By Becoming A Media Company

Sean Azari — Wed, 23 Jun 2021 21:46:59 +0000

Away, a Direct-To-Consumer brand that was founded in 2016 created more than just a luggage company. They built a media empire.

One of their marketing tactics that helped them disrupt a 32 billion dollar industry was by creating a standalone blog called Here.

In Deep Dive Into Businesses Podcast Episode 33, I explained how this strategy helped Away position themselves as a travel company rather than just a luggage company.

What does their blog entail & how does it help their marketing strategy?

Here, centers around creating aspirational and engaging content that focuses on the wider travel experience (and a particular lifestyle) rather than a product. They create travel guides, product recommendations, personal travel stories that peak their audiences interest — which are travelers.

By creating a standalone publication, Away now has:

Created A Strategy To Boost Their Brand Awareness By Providing Value To Their Customer Persona. Away provides information that would be helpful for their audience without having them to buy a product. Indirectly this helps Away build up a stronger following & helps with their SEO. For example, if someone is looking for things to do & see in Cartagena, Columbia then they can find that material in one of their articles. Most likely the person that’s reading that article is planning to travel to Cartagena at some point which means they may need some of Away’s products (E.g. their affordable & minimalistic luggage) before heading off
Increased The Value Of Their Business. If Away decided to sell their company tomorrow, their value would be much higher since they also own a publication. In February of 2021, we saw that HubSpot acquired media startup The Hustle (an online media company) since they had a strong audience that read their newsletters & had a significant amount of traffic. Their audience aligned with HubSpot which made it appealing for them to acquire.

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Episode 23: Turning Your Passion Into a 9 Figure Biz: Bulletproof Growth Strategies

Sean Azari — Thu, 28 Jan 2021 00:27:26 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 23, we dissect into Bulletproof’s business & marketing strategy – Started in 2013 as a health & nutrition blog by Dave Asprey. Since then it has grown into an integrated lifestyle nutrition brand selling supplements, protein powders and bars, and “clean” coffee products featuring MCT oil at thousands of retailer locations. As of Sept 2020, Bulletproof raised 13m in capital.

Timestamps:
3:35 Bulletproof created the term bio-hacking which is a common term used today
4:46 Create multiple sign-up forms to collect data where the form is designed based on the specific landing page
8:22 Create Content That Educate Your Customer via Blogs, How-To Articles, Infographics, etc…
12:33 How Bulletproof Converts Their Instagram Followers into Email Subscribers.
15:15 Who should your first hire be?
21:22 What’s a cross-promoting strategy & how can you create one?
24:30 Don’t “Fake It Until You Make It”
26:02 Bridge the gap between passion & market growth

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

The post Episode 23: Turning Your Passion Into a 9 Figure Biz: Bulletproof Growth Strategies appeared first on Deep Dive Into Businesses.

Episode 22: How UNTUCKit Built a $150mil Dollar Business Selling Ordinary Dress Shirts

Sean Azari — Thu, 28 Jan 2021 00:00:05 +0000

In Episode 22, we dissect into UNTUCKit’s business & marketing strategy – UNTUCKit was founded in 2011 by Co-Founder’s Aaron Sanandres & Chris Riccobono. UNTUCKit created a new category that supported an untapped market – which is men that don’t like tucking in dress shirts. In 2017, the company raised $30 million from venture capital firm Kleiner Perkins which reportedly valued the company at over $200 million. Watch/Listen to this episode so learn about their growth strategies that you can start implementing into your business.

Timestamps:
2:26 Use Amazon or Other Channels To Gain Brand Recognition. UntuckIt sells only a selective amount of shirts on Amazon for brand recognition
4:48 Amazon listing strategy so that you can increase your margins & avoid customer’s from finding a lower price for the same product.
6:19 Don’t waste money on cities that don’t really need your product
8:25 Should You Go Into Retail? UNTUCKit launched a retail store since “try-on’s” is a necessity when it comes to dress shirts.
12:21 How Can Your Brand Be Different From The Competition? Create A New Category That Solves A Problem
15:22 Don’t Spam Your Customer’s. Always remember, give value first then ask.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

The post Episode 22: How UNTUCKit Built a $150mil Dollar Business Selling Ordinary Dress Shirts appeared first on Deep Dive Into Businesses.