gymshark marketing success Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/gymshark-marketing-success/ eCommerce Marketing, Business, & Branding Strategies Tue, 25 Jan 2022 12:22:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://i0.wp.com/deepdiveintobusinesses.com/wp-content/uploads/2020/07/cropped-favicon2.png?fit=32%2C32&ssl=1 gymshark marketing success Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/gymshark-marketing-success/ 32 32 194676313 How Gymshark Built A Competitive Fitness Brand: 6 Takeaways https://deepdiveintobusinesses.com/podcast/how-gymshark-built-a-competitive-fitness-brand-6-takeaways/?utm_source=rss&utm_medium=rss&utm_campaign=how-gymshark-built-a-competitive-fitness-brand-6-takeaways https://deepdiveintobusinesses.com/podcast/how-gymshark-built-a-competitive-fitness-brand-6-takeaways/#respond Tue, 19 May 2020 12:00:19 +0000 https://deepdiveintobusinesses.com/podcast/how-gymshark-built-a-competitive-fitness-brand-6-takeaways/

In Episode #5, we dissect into Gymshark’s business & marketing strategy that was founded in June 2012 by Ben Francis (a 19-year-old teenager at that time). The business focused on gym sportswear that was comfortable and fitted. By focusing on a specific niche, Ben was able to differentiate from its competitors like Nike, Under Armour, and so forth because he wasn’t making athletic gear just for everyone – it was more geared towards fitness enthusiasts.

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In Episode #5, we dissect into Gymshark’s business & marketing strategy that was founded in June 2012 by Ben Francis (a 19 year-old teenager at that time). The business focused on gym sportswear that was comfortable and fitted. By focusing on a specific niche, Ben was able to differentiate from its competitors like Nike, Under Armour and so forth because he wasn’t making athletic gear just for everyone – it was more geared towards fitness enthusiasts.

Timestamps:

2:29 – Creating Multiple Instagram Pages To Segment Your Audience
4:20 – How To Properly Leverage Each Social Media Platform
7:25 – How To Use Spotify/Podcast For Any Type of Business
8:06 – Promoting Value-Based Content To Drive More Engagement (Brand Awareness vs Sales)
10:26 – Hiring The Right People & Delegating Tasks
13:01 – Have A Powerful Storytelling Strategy
13:36 – Providing An Example of How We Used a Storytelling Strategy with Sweetberry

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

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