Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

In Episode 51, we dissect Liquid I.V.’s business & marketing strategy — Liquid I.V. is a thirst-quenching brand best known for its flavorful, travel-friendly electrolyte drink powder. It was founded in 2012 by Brandin Cohen & acquired by Unilever (UK-Based Consumer Goods Company) in 2020. The brand continuously uses growth hacks & strategic lead capturing methods that we can all learn & take away from. Enjoy the episode!

Timestamps:

00:50 Background on Liquid I.V.

3:40 Create a Multi-Step Sign Up Form To Collect Data

6:40 Educate Your Customer Base & Introduce The Problem

9:18 Brandon Found Ways To Growth Hack & Build Hype with Liquid I.V.

11:50 Focus On Your Unique Selling Proposition (USP) To Drive Sales

16:00 Buzz Feed Styled Videos as Reels Strategy

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES)

https://breakthrough.social

REBHORN (My eCommerce/Art Brand)

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 51: Liquid I.V. Marketing Hacks: Tips On Mitigating The Rise Of Ad Cost appeared first on Deep Dive Into Businesses.

In Episode 16, we dissect into Whoop’s business & marketing strategy – Whoop is a fitness tracker that was initially developed for elite athletes, to help monitor stats such as workout intensity, recovery time, and sleep performance. Now it’s accessible to everyone due to its pricing model. The band/fitness tracker is free, however, in order to use it you will need to purchase one of their offered subscription packages.

Timestamps:
3:00 Subscription Model vs Full Upfront Payment. Whoop changed their model such that they were able to make the watch more accessible (due to cost) & have a continuous revenue stream.
7:48 Whoop’s Podcast Strategy – How You Can Take Away Their Concept & Implement It Into Your Business
10:57 Offer Multiple Pricing Tiers — Tiered pricing is when you give your customers separate options for purchasing your product or service. For each separate “package,” more value is added and the price increases
15:08 Use Your Customer’s Voice (e.g. their reviews) on your creatives or captions across some of your ad sets.
15:22 Spying on your competitor’s Facebook ads.
18:32 Leverage Customer surveys After Purchasing
22:50 Don’t go nuts with the Facebook ad spend initially

The post Episode 16: What You Can Learn About Whoop’s Marketing Strategy appeared first on Deep Dive Into Businesses.