frank body case study Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/frank-body-case-study/ eCommerce Marketing, Business, & Branding Strategies Tue, 25 Jan 2022 10:53:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://i0.wp.com/deepdiveintobusinesses.com/wp-content/uploads/2020/07/cropped-favicon2.png?fit=32%2C32&ssl=1 frank body case study Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/frank-body-case-study/ 32 32 194676313 Episode 19: How To Grow Your eCommerce Brand with minimum funds: Frank Body’s Growth Tactics https://deepdiveintobusinesses.com/podcast/how-to-grow-your-ecommerce-brand-with-minimum-funds-frank-bodys-growth-tactics/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-grow-your-ecommerce-brand-with-minimum-funds-frank-bodys-growth-tactics https://deepdiveintobusinesses.com/podcast/how-to-grow-your-ecommerce-brand-with-minimum-funds-frank-bodys-growth-tactics/#respond Wed, 23 Sep 2020 09:15:00 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=405

In Episode 19, we dissect into Frank Body’s business & marketing strategy – Founded in 2014, Frank Body built a skincare empire using leftover coffee grinds & just 5k starting capital. Within 2 yrs, they grew to 20 million in sales & built a cult following. Timestamps:00:47 – Introduction to FrankBody3:37 – If you’re penetrating […]

The post Episode 19: How To Grow Your eCommerce Brand with minimum funds: Frank Body’s Growth Tactics appeared first on Deep Dive Into Businesses.

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In Episode 19, we dissect into Frank Body’s business & marketing strategy – Founded in 2014, Frank Body built a skincare empire using leftover coffee grinds & just 5k starting capital. Within 2 yrs, they grew to 20 million in sales & built a cult following.

Timestamps:
00:47 – Introduction to FrankBody
3:37 – If you’re penetrating a hyper-competitive marketing then try to be known for one thing.
8:20 Nobody can relate to corporate jargon. So leave that shi* at home
11:16 Should you use PR to increase brand awareness?
16:02 Increase Your Average Order Value By Offering Free Shipping
19:30 – Be Strategic When Raising Money
24:32 – When you see a platform launch a new feature, go all in! FrankBody has 4x the amount of views on their Instagram Reels vs their IGTV. That’s because Reels was just launched a few weeks ago & Instagram wants people to see this feature being used a lot more
26:30 – Micro vs Macro Influencers. Which one is better for your brand?

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

The post Episode 19: How To Grow Your eCommerce Brand with minimum funds: Frank Body’s Growth Tactics appeared first on Deep Dive Into Businesses.

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