ecommerce marketing tips Archives - Deep Dive Into Businesses

Episode 49: Scaling An eCommerce Business: IKONICK’s Growth Strategy

Aia — Wed, 26 Jan 2022 18:49:24 +0000

Founded in 2017 by Jeff Cole and Mark Mastrandrea , is an online company that sells canvas prints of artists images. By landing strong partnerships & leveraging growth tactics on Social Media, they were able to scale their business into well over 8 figures.

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

In Episode 49, we dissect Ikonick’s business & marketing strategy – Founded in 2017 by Jeff Cole and Mark Mastrandrea, is an online company that sells canvas prints of artists’ images. By landing strong partnerships & leveraging growth tactics on Social Media, they were able to scale their business into well over 8 figures.

Timestamps:

1:00 Brief Overview On Who Ikonick Is

3:43 Customize Your Email Sign Up Forms – Pop Ups To Increase Lead Capturing 5:15 Explore Apps like Spin-The-Wheel to see if it helps increase your Email Signups – Lead Capturing

6:29 Create A Series That Share Stories About Other Creators Your Brand Works With

7:53 Expand Your Footprint With Licensing Deals

10:49 Customize Web Experience

12:55 Start Thinking NFT’s. How Ikonick Took Some Of Their Art & Made Them Into An NFT

15:12 Building A Community For Your NFT Project

16:53 Show Your Product In Real Life Scenarios

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES)

https://breakthrough.social

REBHORN (My eCommerce/Art Brand)

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 49: Scaling An eCommerce Business: IKONICK’s Growth Strategy appeared first on Deep Dive Into Businesses.

Episode 41: Goli Nutrition’s Growth Secret: Create The Best Brand Ambassador Program & It Will Do The Marketing For You

Aia — Tue, 25 Jan 2022 17:14:54 +0000

In Episode 41, we dissect Goli Nutrition’s business & marketing strategy – Goli, was founded in late 2019 by Michael Bitensky & within a year this business generated over $30mil in sales with just 1 product. If you think this guy created some crazy expensive website/platform, think again. While we were diving in, we were even shocked at how basic the brand’s website was (as of 7/16/2021). However, due to the product’s ability to solve a problem (avoiding the awful taste of Apple Cider Vinegar) but still reaping the benefits w/ their product + their marketing they were able to excel early on. Listen in to learn Goli’s marketing & business efforts to dominate its market.

The post Episode 41: Goli Nutrition’s Growth Secret: Create The Best Brand Ambassador Program & It Will Do The Marketing For You appeared first on Deep Dive Into Businesses.

Episode 22: How UNTUCKit Built a $150mil Dollar Business Selling Ordinary Dress Shirts

Sean Azari — Thu, 28 Jan 2021 00:00:05 +0000

In Episode 22, we dissect into UNTUCKit’s business & marketing strategy – UNTUCKit was founded in 2011 by Co-Founder’s Aaron Sanandres & Chris Riccobono. UNTUCKit created a new category that supported an untapped market – which is men that don’t like tucking in dress shirts. In 2017, the company raised $30 million from venture capital firm Kleiner Perkins which reportedly valued the company at over $200 million. Watch/Listen to this episode so learn about their growth strategies that you can start implementing into your business.

Timestamps:
2:26 Use Amazon or Other Channels To Gain Brand Recognition. UntuckIt sells only a selective amount of shirts on Amazon for brand recognition
4:48 Amazon listing strategy so that you can increase your margins & avoid customer’s from finding a lower price for the same product.
6:19 Don’t waste money on cities that don’t really need your product
8:25 Should You Go Into Retail? UNTUCKit launched a retail store since “try-on’s” is a necessity when it comes to dress shirts.
12:21 How Can Your Brand Be Different From The Competition? Create A New Category That Solves A Problem
15:22 Don’t Spam Your Customer’s. Always remember, give value first then ask.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

The post Episode 22: How UNTUCKit Built a $150mil Dollar Business Selling Ordinary Dress Shirts appeared first on Deep Dive Into Businesses.

Episode 28: 6 Best Strategies To Increase Holiday Sales

Sean Azari — Tue, 01 Dec 2020 13:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In episode 28, we discuss some of the best strategies we seen implemented for eCommerce Holiday Sales. A lot of these strategies were studied during Black Friday & Cyber Monday 2020, but this is something that can be implemented across all holidays to maximize sales.

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES)
https://breakthrough.social

REBHORN (My eCommerce/Art Brand)
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

The post Episode 28: 6 Best Strategies To Increase Holiday Sales appeared first on Deep Dive Into Businesses.

Episode 17: How Ruggable Became A Content Marketing Machine

Sean Azari — Wed, 16 Sep 2020 18:26:26 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 17, we dissect Ruggable’s business & marketing strategy – Ruggable is a home décor brand known for their “Stain Resistant, Washable Area Rugs” with a strong direct-to-consumer model. They disrupted a 15 billion dollar industry within the US by taking a traditional product & leveraging an omnichannel marketing strategy to push their patented product into the mass market. Ruggable isn’t just an average “home décor/rug” company, they are a media company. Every business can take a page out of its marketing strategy.

Timestamps:

1:00 – Ruggable’s background
3:33 – How Ruggable’s Pinterest Strategy looks like and how you can replicate it for your business
6:45 – Repurposing Content Strategically
8:08 – Align your products with professionals within your industry.
10:04 – Use Strong Thumbnails/Cover Photos When Running Videos As Your Ad Creatives
11:42 – When Creating A Company Name Or Slogan Take Into Consideration SEO Strategy
13:48 – Leverage Facebook Brand Manager When Working With Content Creators and Influencers
17:04 – Have A Strong Email Marketing Flow

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

The post Episode 17: How Ruggable Became A Content Marketing Machine appeared first on Deep Dive Into Businesses.