ecommerce growth tips Archives - Deep Dive Into Businesses

Episode 39: How To Go Viral With Your eCommerce Brand: 6 Growth Tactics By Bite Toothpaste

Sean Azari — Wed, 23 Jun 2021 13:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 39, we dissect Bite Toothpaste’s business & marketing strategy – This company launched in 2018 by Lindsay McCormick with just $6,000 in capital. After developing her product (in her living room), media publications reached out to her to create a video using some of her videos & narrating the product’s storyline. This video reached millions of people and dramatically helped increase her sales. We outline some of Bite’s marketing strategies that you can take away for your business.

Timestamps:

1:00 – Brief Overview On Who Ikonick Is

3:43 – Customize Your Email Sign Up Forms – Pop Ups To Increase Lead Capturing

5:15 – Explore Apps like Spin-The-Wheel to see if it helps increase your Email Signups – Lead Capturing

6:29 – Create A Series That Share Stories About Other Creators Your Brand Works With

7:53 Expand Your Footprint With Licensing Deals

10:49 – Customize Web Experience

12:55 – Start Thinking NFT’s. How Ikonick Took Some Of Their Art & Made Them Into An NFT

15:12 – Building A Community For Your NFT Project

16:53 – Show Your Product In Real Life Scenarios

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak

ABOUT SEAN AZARI:

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES)
https://breakthrough.social

REBHORN (My eCommerce/Art Brand)
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

The post Episode 39: How To Go Viral With Your eCommerce Brand: 6 Growth Tactics By Bite Toothpaste appeared first on Deep Dive Into Businesses.

Episode 36: 6 Successful D2C Growth Tactics Executed By MADE.COM

Sean Azari — Wed, 21 Apr 2021 13:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 36, we dissect MADE’s business & marketing strategy – Launched in 2010, Made.com is one of the leading direct-to-consumer furniture brands in Europe/UK. Made.com was able to successfully tap into this industry due to a launching a D2C furniture business in an area that wasn’t being served. The majority of the competitors were US established (In the Direct To Consumer World). They were also able to provide their customers with affordable high-quality furniture by cutting out the middlemen. These are some of the most important characteristics we notice with every company. In this episode, we dive into some of the marketing strategies that help them stay relevant and innovative with today’s market.

Timestamps:

00:55 Who is MADE.COM?
2:30 Create a distinctive look such that your customers know when they encounter your brand. This can be done with photos, videos, audio etc.. Made.com created this look through their photos.
4:23 Make Your Customer’s Part Of Your Media Campaign.
7:31 Leverage Instagram Guides. Made.com repurposes their blog content on their website and started created guides out of them which resides only on Instagram.
9:40 Reward Your Employees.
12:32 Design branded creatives on Pinterest.
13:58 Start thinking VR. Made.com created an augmented reality of staged rooms that showcases different styles using their product.

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES)
https://breakthrough.social

REBHORN (My eCommerce/Art Brand)
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

The post Episode 36: 6 Successful D2C Growth Tactics Executed By MADE.COM appeared first on Deep Dive Into Businesses.

Episode 33: What You Can Learn About Away’s Marketing & Business Strategy: 6 Disrupting Tactics

Sean Azari — Sat, 20 Mar 2021 13:30:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 33, we dissect Away’s business & marketing strategy – Launched in 2016 by 2 Co-Founders Steph Korey & Jen Rubio. Within its first year of operations, Away had generated over $12 million in sales & disrupted a 32 billion dollar luggage industry. As of August 2018, Away has sold over 500,000 suitcases and accessories, generating a massive $125 million in revenue in less than three years. Lets dive into some of their tactics.

Timestamps:
1:00 Background on Away Luggage
5:05 Create a standalone blog. Away created a standalone blog that centers around creating aspirational and engaging content that focuses on the wider travel experience (and a particular lifestyle) rather than a product. This idea eventually evolved into Here, which is not only their blog, but also their quarterly print magazine
7:02 What to look for when you’re thinkign about your next product / idea. Away noticed that the luggage industry has been stale & being sold the same way as it has been for decades. There wasn’t a D2C brand that solved all of a traveler’s need.
9:58 Personalization is key!
11:52 Reverse engineer how your customer thinks.
14:37 Use Instagram Stories to narrate a story around your product.
18:07 Identify overlap in your supply chain

ABOUT MATT SKOPAK:

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES)
https://breakthrough.social

REBHORN (My eCommerce/Art Brand)
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

The post Episode 33: What You Can Learn About Away’s Marketing & Business Strategy: 6 Disrupting Tactics appeared first on Deep Dive Into Businesses.