ecommerce growth strategies Archives - Deep Dive Into Businesses

Episode 25: How Death Wish Coffee Caffeinated their eCommerce Growth

Sean Azari — Thu, 28 Jan 2021 00:43:24 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 25, we dissect into Death Wish Coffee Co. business & marketing strategy – Death Wish Coffee has claimed that they make the world’s strongest coffee & backup their claim by showing how it’s made and where it’s sourced from. The company originally started out as a coffee shop in New York by founder Mike Brown back in 2012. In 2019, the company reported to generate over 12 million dollars in revenue.

Timestamps:

1:00 Quick background on Death Wish Coffee
1:57 How PR helped Death Wish scale dramatically
4:30 How to use memes to drive sales
6:22 Use Strong Keywords In Your Product Title When Listing on Amazon
10:05 How forums can help promote your business
12:30 Use cross-selling to increase AOV
16:00 Spamming Your Email Subscribers vs Building Brand Loyalty
18:00 Showcase What Goes On Behind The Scenes With Your Brand

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

The post Episode 25: How Death Wish Coffee Caffeinated their eCommerce Growth appeared first on Deep Dive Into Businesses.

Episode 27: How Venus Et Fleur Used Personalization & The Power of Instagram To Build A Multi-Million Dollar Business

Sean Azari — Wed, 30 Dec 2020 14:00:00 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 27, we dissect into Venus Et Fleur’s business & marketing strategy – Venus Et Fleur, now considered one of the worlds leading provider in eternity roses (Roses that can last for over a year) was founded in 2015 by Seema Bansal & Sunny Chadha. Through their successful marketing & branding, they made their flowers the Louie Vuitton of roses. People from all over the world place Venus Et Fleur on their dining table, office space, etc… similar to individuals wearings Louie Vuitton shoes as a symbol of brand. We wanted to grasp some of their successful marketing strategies so that you can take away some of these and start implementing them into your business

Timestamps:
3:15 Capture Your Audience’s Birthday & Other Personalization Categories To Help You Serve Better Creatives. In this part, we discuss how Venus Et Fleur uses Customer’ data to design creatives for Birthdays, Anniversaries or any other special occasions.
5:00 Create a gift section on your site to boost sales during special events or holidays
7:21 Highlight your press release mentions in some of your creatives (especially across a cold or warm audience [which is someone that has visited or engaged with your brand but hasn’t purchased]
9:11 Separate responsibilities between your partners in your business.
13:19 Harness the power of celebrities / influencers. In this segment, we discuss how Venus Et Fleur sent customized flower arrangements to key celebrities like Cardi B, DJ Khaled, Paris Hilton, and many others. The customization included something that resonated/related to the individual
16:45 Create Limited Time Offers For Holidays With Multiple Products

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES)
https://breakthrough.social

REBHORN (My eCommerce/Art Brand)
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

The post Episode 27: How Venus Et Fleur Used Personalization & The Power of Instagram To Build A Multi-Million Dollar Business appeared first on Deep Dive Into Businesses.

Episode 10: How To Raise MONEY FOR YOUR E-COMMERCE BUSINESS

Sean Azari — Fri, 08 Dec 2017 00:26:32 +0000

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. However, this week we are doing something different!

In Episode 10, we discuss multiple ways on how you can raise money for your eCommerce business. Matthew Skopak will be sharing his expertise on this topic since he’s been well-versed & experienced on this topic. I’ll just be asking the questions ;).

Timestamps:
1:56 – Types of Ways To Get Funding For Your eCommerce Business
2:28 – Recommend Bootstrapping Before Anything Else (at least initially) 3:31 – Friends & Family.
5:56 – How Do Come Up With a Final Agreement & What Do You Put in it? 7:00 – Angel Investors
7:49 – How Do You Find Angel Investors?
10:56 – Crowd Funding
14:00 – Venture Capitalist
14:58 – When Should You Approach a VC?
15:58 – SBA Loans – Why It’s A Great Option During Our Current Environment
17:28 – Breakdown on Real-Life Examples
23:00 – Investors Will Ask: How Will I Get My Money Back & When? When you invest in something you need something like a liquidity event.
24:20 – Should/Can You Still Raise Money w/o generating sales?
25:52 – Example with Beauty/Skincare brands

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

Connect with Sean:

The post Episode 10: How To Raise MONEY FOR YOUR E-COMMERCE BUSINESS appeared first on Deep Dive Into Businesses.