direct to consumer marketing Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/direct-to-consumer-marketing/ eCommerce Marketing, Business, & Branding Strategies Fri, 28 Jan 2022 09:29:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://i0.wp.com/deepdiveintobusinesses.com/wp-content/uploads/2020/07/cropped-favicon2.png?fit=32%2C32&ssl=1 direct to consumer marketing Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/direct-to-consumer-marketing/ 32 32 194676313 Episode 42: TRUFF Hot Sauce Viral Success: 6 Direct-To-Consumer Tactics You Can Learn https://deepdiveintobusinesses.com/podcast/episode-42-truff-hot-sauce-viral-success-6-direct-to-consumer-tactics-you-can-learn/?utm_source=rss&utm_medium=rss&utm_campaign=episode-42-truff-hot-sauce-viral-success-6-direct-to-consumer-tactics-you-can-learn https://deepdiveintobusinesses.com/podcast/episode-42-truff-hot-sauce-viral-success-6-direct-to-consumer-tactics-you-can-learn/#respond Tue, 25 Jan 2022 18:17:29 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1406

In Episode 42, we dissect TRUFF’s business & marketing strategy –Nick Guillen and Nick Ajluni founded TRUFF in 2017 & wanted to create a Direct-To-Consumer luxury hot sauce brand. When they started, there weren’t any other prominent D2C Hot Sauce brands. Majority of the big sauces were B2B, hence they went through large retailers in order to get distributed. These guys wanted to create a full on brand, which they did. In 2020, they generated over 20 mil in revenue. We took a deep dive into some of their strategies that you can take away.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

In Episode 42, we dissect TRUFF’s business & marketing strategy –Nick Guillen and Nick Ajluni founded TRUFF in 2017 & wanted to create a Direct-To-Consumer luxury hot sauce brand. When they started, there weren’t any other prominent D2C Hot Sauce brands. Majority of the big sauces were B2B, hence they went through large retailers in order to get distributed. These guys wanted to create a full on brand, which they did. In 2020, they generated over 20 mil in revenue. We took a deep dive into some of their strategies that you can take away.

Timestamps:

00:45 Brief Summary on how TRUFF got started

2:30 TRUFF Review & Sampling

3:57 Running Contests to Grow Your Engagement. Truff launched a challenging contest on TikTok that got users to create content using TRUFF. The winner would win up to $10,000.

5:45 Why TikTok is better for new brands or creators to branch out vs existing creators or brands with large followings that have better leverage on Instagram

7:06 Over-polished content can work against you.

8:25 Build & Leverage Direct Relationship with your customers. This is one of Truff’s biggest advantages. Building a strong D2C brand vs going through retail first is how your brand can stand out today.

9:04 What Consumers Want from Brands In Today’s Market

11:16 Create Real Reaction Videos

12:51 Leverage Amazon For Exposure & look at it as your retailer, not your competitor.

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ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak


ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵

https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

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]]> https://deepdiveintobusinesses.com/podcast/episode-42-truff-hot-sauce-viral-success-6-direct-to-consumer-tactics-you-can-learn/feed/ 0 1406 Episode 18: 6 Best Growth Hacking Strategies You Can Learn From AllBirds https://deepdiveintobusinesses.com/podcast/6-best-growth-hacking-strategies-you-can-learn-from-allbirds-2/?utm_source=rss&utm_medium=rss&utm_campaign=6-best-growth-hacking-strategies-you-can-learn-from-allbirds-2 https://deepdiveintobusinesses.com/podcast/6-best-growth-hacking-strategies-you-can-learn-from-allbirds-2/#respond Tue, 24 Nov 2020 02:09:38 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=593 6 Best Growth Hacking Strategies You Can Learn From AllBirds

In Episode 18, we dissect into Allbird’s business & marketing strategy – Founded in 2016, Allbirds sells eco friendly minimalist shoes. It created its own category within the sneaker industry & sold over a million units within 2 yrs since its launch. They are valued over a billion dollars & the majority of their sales are from word of mouth.

The post Episode 18: 6 Best Growth Hacking Strategies You Can Learn From AllBirds appeared first on Deep Dive Into Businesses.

]]> 6 Best Growth Hacking Strategies You Can Learn From AllBirds

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 18, we dissect into Allbird’s business & marketing strategy – Founded in 2016, Allbirds sells eco friendly minimalist shoes. It created its own category within the sneaker industry & sold over a million units within 2 yrs since its launch. They are valued over a billion dollars & the majority of their sales are from word of mouth.

Allbirds Website:
http://www.allbirds.com

Timestamps:

00:45 Introduction To AllBirds
1:58 Why your business strategy should focus more on D2C vs Retail
5:55 Add Your Unique Selling Points (USPs) in Your Ad Copy. AllBirds adds their USPs like “Sustainable, natural materials” “Free Shipping & Returns” etc..
8:10 How AllBirds Created A New Category in Shoes That Helped Them Disrupt Their Industry.
9:25 Consider Launching 1 Product Rather Than Multiple Skus. Allbirds initially launched their brand with just 1 sneaker & dominated in that specific category “A Sneaker Made With Wool”
12:56 Add Product Videos Onto Your Product Page To Increase Conversions.
15:13 AllBirds Multiple Instagram Account Strategy — Should you create multiple Instagram Accounts?
18:25 Increase sales by adding a quick add to cart functionality for your consumers.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

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