direct to consumer marketing strategies Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/direct-to-consumer-marketing-strategies/ eCommerce Marketing, Business, & Branding Strategies Mon, 24 Jan 2022 23:06:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://i0.wp.com/deepdiveintobusinesses.com/wp-content/uploads/2020/07/cropped-favicon2.png?fit=32%2C32&ssl=1 direct to consumer marketing strategies Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/direct-to-consumer-marketing-strategies/ 32 32 194676313 Episode 33: What You Can Learn About Away’s Marketing & Business Strategy: 6 Disrupting Tactics https://deepdiveintobusinesses.com/podcast/what-you-can-learn-about-aways-marketing-business-strategy-6-disrupting-tactics/?utm_source=rss&utm_medium=rss&utm_campaign=what-you-can-learn-about-aways-marketing-business-strategy-6-disrupting-tactics https://deepdiveintobusinesses.com/podcast/what-you-can-learn-about-aways-marketing-business-strategy-6-disrupting-tactics/#respond Sat, 20 Mar 2021 13:30:00 +0000 https://deepdiveintobusinesses.com/podcast/what-you-can-learn-about-aways-marketing-business-strategy-6-disrupting-tactics/

In Episode 33, we dissect Away’s business & marketing strategy – Launched in 2016 by 2 Co-Founders Steph Korey & Jen Rubio. Within its first year of operations, Away had generated over $12 million in sales & disrupted a 32 billion dollar luggage industry. As of August 2018, Away has sold over 500,000 suitcases and accessories, generating a massive $125 million in revenue in less than three years. Lets dive into some of their tactics.

The post Episode 33: What You Can Learn About Away’s Marketing & Business Strategy: 6 Disrupting Tactics appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. 

In Episode 33, we dissect Away’s business & marketing strategy – Launched in 2016 by 2 Co-Founders Steph Korey & Jen Rubio. Within its first year of operations, Away had generated over $12 million in sales & disrupted a 32 billion dollar luggage industry. As of August 2018, Away has sold over 500,000 suitcases and accessories, generating a massive $125 million in revenue in less than three years. Lets dive into some of their tactics.

Timestamps:
1:00 Background on Away Luggage
5:05 Create a standalone blog. Away created a standalone blog that centers around creating aspirational and engaging content that focuses on the wider travel experience (and a particular lifestyle) rather than a product. This idea eventually evolved into Here, which is not only their blog, but also their quarterly print magazine
7:02 What to look for when you’re thinkign about your next product / idea. Away noticed that the luggage industry has been stale & being sold the same way as it has been for decades. There wasn’t a D2C brand that solved all of a traveler’s need.
9:58 Personalization is key!
11:52 Reverse engineer how your customer thinks.
14:37 Use Instagram Stories to narrate a story around your product.
18:07 Identify overlap in your supply chain

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵
https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

The post Episode 33: What You Can Learn About Away’s Marketing & Business Strategy: 6 Disrupting Tactics appeared first on Deep Dive Into Businesses.

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