Direct To Consumer Marketing Campaign Strategy Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/direct-to-consumer-marketing-campaign-strategy/ eCommerce Marketing, Business, & Branding Strategies Fri, 28 Jan 2022 09:29:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://i0.wp.com/deepdiveintobusinesses.com/wp-content/uploads/2020/07/cropped-favicon2.png?fit=32%2C32&ssl=1 Direct To Consumer Marketing Campaign Strategy Archives - Deep Dive Into Businesses https://deepdiveintobusinesses.com/tag/direct-to-consumer-marketing-campaign-strategy/ 32 32 194676313 Episode 42: TRUFF Hot Sauce Viral Success: 6 Direct-To-Consumer Tactics You Can Learn https://deepdiveintobusinesses.com/podcast/episode-42-truff-hot-sauce-viral-success-6-direct-to-consumer-tactics-you-can-learn/?utm_source=rss&utm_medium=rss&utm_campaign=episode-42-truff-hot-sauce-viral-success-6-direct-to-consumer-tactics-you-can-learn https://deepdiveintobusinesses.com/podcast/episode-42-truff-hot-sauce-viral-success-6-direct-to-consumer-tactics-you-can-learn/#respond Tue, 25 Jan 2022 18:17:29 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=1406

In Episode 42, we dissect TRUFF’s business & marketing strategy –Nick Guillen and Nick Ajluni founded TRUFF in 2017 & wanted to create a Direct-To-Consumer luxury hot sauce brand. When they started, there weren’t any other prominent D2C Hot Sauce brands. Majority of the big sauces were B2B, hence they went through large retailers in order to get distributed. These guys wanted to create a full on brand, which they did. In 2020, they generated over 20 mil in revenue. We took a deep dive into some of their strategies that you can take away.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesA…)

In Episode 42, we dissect TRUFF’s business & marketing strategy –Nick Guillen and Nick Ajluni founded TRUFF in 2017 & wanted to create a Direct-To-Consumer luxury hot sauce brand. When they started, there weren’t any other prominent D2C Hot Sauce brands. Majority of the big sauces were B2B, hence they went through large retailers in order to get distributed. These guys wanted to create a full on brand, which they did. In 2020, they generated over 20 mil in revenue. We took a deep dive into some of their strategies that you can take away.

Timestamps:

00:45 Brief Summary on how TRUFF got started

2:30 TRUFF Review & Sampling

3:57 Running Contests to Grow Your Engagement. Truff launched a challenging contest on TikTok that got users to create content using TRUFF. The winner would win up to $10,000.

5:45 Why TikTok is better for new brands or creators to branch out vs existing creators or brands with large followings that have better leverage on Instagram

7:06 Over-polished content can work against you.

8:25 Build & Leverage Direct Relationship with your customers. This is one of Truff’s biggest advantages. Building a strong D2C brand vs going through retail first is how your brand can stand out today.

9:04 What Consumers Want from Brands In Today’s Market

11:16 Create Real Reaction Videos

12:51 Leverage Amazon For Exposure & look at it as your retailer, not your competitor.

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ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak’s Twitter: https://www.twitter.com/mskopak


ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵

https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵

Website: https://www.rebhorndesign.com

Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/

FACEBOOK: https://www.facebook.com/azarimedia/

SNAPCHAT: https://www.snapchat.com/add/sean_azari

TWITTER: https://www.twitter.com/sean_azari 🎥

NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.SocialSHOW LESS

The post Episode 42: TRUFF Hot Sauce Viral Success: 6 Direct-To-Consumer Tactics You Can Learn appeared first on Deep Dive Into Businesses.

]]> https://deepdiveintobusinesses.com/podcast/episode-42-truff-hot-sauce-viral-success-6-direct-to-consumer-tactics-you-can-learn/feed/ 0 1406 Episode 17: How Ruggable Became A Content Marketing Machine https://deepdiveintobusinesses.com/podcast/how-ruggable-became-a-content-marketing-machine/?utm_source=rss&utm_medium=rss&utm_campaign=how-ruggable-became-a-content-marketing-machine https://deepdiveintobusinesses.com/podcast/how-ruggable-became-a-content-marketing-machine/#respond Wed, 16 Sep 2020 18:26:26 +0000 https://deepdiveintobusinesses.com/?post_type=podcast&p=398 How Ruggable Became A Content Marketing Machine

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 17, we dissect Ruggable’s business & marketing strategy – Ruggable is a home décor brand known for their “Stain Resistant, Washable Area Rugs” with a strong […]

The post Episode 17: How Ruggable Became A Content Marketing Machine appeared first on Deep Dive Into Businesses.

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 17, we dissect Ruggable’s business & marketing strategy – Ruggable is a home décor brand known for their “Stain Resistant, Washable Area Rugs” with a strong direct-to-consumer model. They disrupted a 15 billion dollar industry within the US by taking a traditional product & leveraging an omnichannel marketing strategy to push their patented product into the mass market. Ruggable isn’t just an average “home décor/rug” company, they are a media company. Every business can take a page out of its marketing strategy.

Timestamps:

1:00 – Ruggable’s background
3:33 – How Ruggable’s Pinterest Strategy looks like and how you can replicate it for your business
6:45 – Repurposing Content Strategically
8:08 – Align your products with professionals within your industry.
10:04 – Use Strong Thumbnails/Cover Photos When Running Videos As Your Ad Creatives
11:42 – When Creating A Company Name Or Slogan Take Into Consideration SEO Strategy
13:48 – Leverage Facebook Brand Manager When Working With Content Creators and Influencers
17:04 – Have A Strong Email Marketing Flow

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

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